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Best Online Bookmakers 2018

If you are looking for a bookmaker to place some bets online you're in the right place. MyBettingBonus team has over 20 years experience in the betting industry. We used our knowledge to review and rate all the big bookmakers operating in the UK.

Online bookmakers

Online bookmakers became popular in the early 2000. With the growing internet coverage and businesses moving to the online space the bookies weren't different. All the big high street companies opened their websites and started accepting sports bets there. Not many however focused purely on this.

An example of the bookmaker that saw the huge opportunity in the online space is bet365. This Stoke based bookie had the retail business but the owners, Coates family decided to sell it and focus 100% on the Internet. It proved to be a great move as bet365 is currently by far the biggest online bookmaker in the World. Check our article to find more of the top bookmakers and their in-depth reviews.

ladbrokes bonus
18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
betvictor bonus
*Qualifying bet must be placed at odds of 2.0 or greater; £40 Free Sports Bet split into 4 bets of £10 each, valid on set events only; **Wager must be 40 times the Free Casino Bonus in order to withdraw winnings. Credit or Debit Card deposits only; Deposit and bet of £10 required within 7 days of opening new account, T&Cs apply.
betfair bonus
Betfair New Customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
coral bonus
18+. UK+IRE only. Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.
betway bonus
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
Paddy Power bonus
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion
William Hill bonus
New customers only, Min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 x £10/€10, 30 day expiry, free bet/payment method/player country restrictions apply

Top rating bookmakers

There are hundreds of online bookmakers out there. The first filter we should put on them is their legal background. When placing bets from the UK it's important to do so with a licensed bookmaker. That's why we only place reviews of bookies that have secured the Gambling Commission licences.

Other factors to name the top rating bookmakers include the welcome bonuses, sports betting offering including mobile product, customer service and withdrawal methods. We have carefully reviewed the best bookmakers in the UK and came out with the list of top rating bookmakers.

English bookmakers

Sports betting in the UK dates back to XIX century. Ladbrokes is the oldest betting company in the country dating back its origins to 1886. William Hill is not much younger. XX century brought a few new bookmakers on the scene including especially Coral and Betfred. The XXI century brought the era of the online bookmakers. That gave us growth of additional companies that are far smaller than the big high street brands. Sometimes they don't get to last long so you need to be careful to make sure they don't go away with your funds.

European bookies

Some of the European bookmakers are also well known in the UK. The perfect example of such brand is Paddy Power. This Irish bookmaker is one of the biggest brands in the World. Another Irish operator BoyleSports is a big one too.

Scandinavian countries have a long list of big online bookies too. Likes of Unibet, Betsson or LeoVegas were all created in Sweden. It's also worth to mention Germany with Tipico and MyBet.

Corals bookmakers

Coral brand was established back in 1926 when Joe Coral started his own business. The bookmaker expanded his network when the legislation introduced in 1961 allowed off-track shops. Through years Coral grew to be one of the biggest betting operators in the UK. In 1981 it was bought by Bass. In 1997 Ladbrokes tried to buy out Coral but the deal didn't go through after the UK Monopolies and Mergers Commission didn't approve it. Interestingly both brands have recently announced plans for another merger which is due to go live in 2016 or early 2017 and finally made a deal forming Ladbrokes Coral Group.

Betting exchange

Online betting exchange is a slightly different way of betting. While with traditional bookmaker you bet against this company with betting exchange you are placing bets against other users. Operator is just taking a small share of your winnings.

The betting exchanges were created a few years ago and the biggest one is Betfair. Company that merged with Paddy Power completely dominated this part of betting business. Betdaq and Matchbook are the other two well known companies offering the same service. The first one was created in Ireland and is now owned by Ladbrokes. Interestingly Matchbook also has its main office in Irleand (Cork).

Bookmakers free bets

Betting companies need to attract new players all the time. That means they need some ways to attract them. There's no better way to get new people on site than offering something free. In the past most bookmakers were offering deposit match bonuses. Nowadays most moved to give free bets.

While deposit bonus simply means some additional funds on your betting wallet the story with free bets is different. Some bookmakers simply give you a free bet just after registration (non-deposit free bet). In other offers you need to make a first deposit and place your first bet to get the free bet. Recently more free bets are given only if your bet loses or something else happens in the chosen game or league.

Best Online Bookmakers is the best source for online bookmakers reviews. Our team has carefully rated the main UK sports betting provider. We picked the best bookies for UK based punters. The main criteria we based our selection were welcome bonuses, customer service and sports betting offering.

Below you will find a list of top online bookmakers in the UK:

In our opinion Ladbrokes is the best choice when it comes to sports betting in the UK. This high street bookie struggled for a few years but most recently have managed to catch up with competitors. They are offering a great sports betting product across horse racing and football. With a £50 free bet for new customers they are a great choice. More on Ladbrokes
formerly known as Victor Chandler this UK operator is a great example of premium sportsbook. Premier League is their main focus. They offer top odds for the English top football. Because of that they deserve high place on our bookmakers list. Visit BetVictor
currently the biggest online bookmaker. Even though they don't have retail presence they do deserve a high place on our top 10 ranking. The Bonus: Up to £100 Bet Credits. New Customers only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply, 18+. More on bet365
Betfair is mainly known from their betting exchange. They have launched their sportsbook not so long ago. Still they managed to quickly established themselves as an leading brand on the UK market. More on Betfair Sportsbook
Coral bookmakers have recently announced their merger with Ladbrokes. This will create a giant operator not only in the UK but also in the whole Europe. Coral alone is well known from a promotions packed sportsbook. More on Coral bookmakers
This sports betting brand might not be the best known one but in the recent years they did a great job. Their sportsbook now looks very strong. They sponsor West Ham United and provide good odds and promotions across the main sports. More on Betway
Paddy Power
Irish based bookmaker is now part of the bigger Paddy Power Betfair group. They are well known from both online and retail presence in both UK and Ireland. More on Paddy Power
William Hill
the UK brand is a synonymous of betting. Will Hill is one of the longest running sportsbook brands known not only in the UK. They offer a great product across sports matched with excellent customer service. More on William Hill
this bookie is a relatively newcomer on the UK market. Orginally from Eastern Europe they offer a great sportsbook with extremely high odds. Great offering for punters looking for real value. Now also sponsor of Manchester United. More on Marathonbet
Irish based operator is not a tradition bookie. It's a betting exchange just as Betfair. While we have listed Betfair Sportsbook in our list already we thought it will also be worth to add one company that is pure exchange. Matchbook is doing a good job and since they added horse racing to their offering they are worth testing. More on Matchbook



Bookmakers Online

Nowadays you can't imagine a bookmaker without the online offering. Yet, back in the early 2000's some of the big brands haven't realized the potential of this business.

Some of the biggest bookmakers including Ladbrokes of Betfred weren't the first online. Thanks to their slowness likes of bet365 had their chance to dominate the market. Fair to say that 365 did a great job in this area. They quickly realized that online will be much bigger for them than retail. The owners sold retail business and invested in online software. This move paid back as bet365 is now the biggest online bookmaker in the World.

Bookmaker definition

We are all talking about betting and bookmakers. There might be some people that actually don't know what does this term mean. Let's try to explain that in the easiest possible way.

Bookmaker is a person or a company that is taking bets on sporting events based on odds. Such company obviously is doing so to earn money. That is why a bookmaker always accounts a margin on their offering. Thanks to margin such operations usually guarantee some income despite the sporting results.

Tote Bookmakers

Tote bookmaking is a bit different way of taking bets than traditional bookmakers. At a bookmaker you can place your bets on any given single event or mix of various events across sports.

Tote offering is limited only to a selected number of events. To get any winning you need to predict the result of each event. Due to wide range of events required tote betting is only popular for football and horse racing.

Bookmakers near me

Nowadays you don't need to search for bookmakers near you. You have your mobile phone, tablet or laptop near you. That is more than enough. You can chose from a wide range of bookmakers that offer their services online or through mobile. It's much easier.

You know the high street bookmakers like William Hill, Betfred or Ladbrokes? They all have their online platforms too. What is more if you go to shops you don't get anything extra. Online you can secure betting bonus even over £200.

What’s the Best Online Betting Site

Today, the sports betting market is more diverse than ever. Many leading bookmakers are constantly raising the bar considering their competition with one another. Hence, finding a good and fair sportsbook to play at is an easy task. The choice becomes harder when it comes to determining the best sports betting website, but there are a few standout brands we can single out.

Founded back in 1886, Ladbrokes is the oldest and one of the most reputable bookmakers in the world – both offline and online. Today, their online betting portfolio consists of several types of quality betting services. Besides a large diversity in terms of sports betting markets, you can also find a betting exchange, horse racing and virtual games. Ladbrokes features the highest free play bonus for new players, in the form of a £50 free bet. You can deposit and withdraw using a variety of payment methods. The bookie is also compatible with mobiles and tablets, featuring several standalone apps for iOS and Android. Read the Review.

Bet365 and Ladbrokes may be neck to neck in the UK market, but there’s no doubt that Bet365 is the most widely known sportsbook on the global stage. Bet365 is famed for its minimalistic, streamlined website that works great across all devices. The brand has been serving customers for over a decade, boasting unmatched quality of service in terms of betting diversity, odds and customer support. Moreover, if you’re looking for the biggest sportsbook bonus, then Bet365 is the place to be. The Bonus: Up to £100 Bet Credits. New Customers only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply, 18+

Betway is the only one that comes close to Bet365 in terms of bonuses, but that’s far from the whole reason they are on the list. This bookie has noticed a great surge in popularity in recent years, and deservedly so.   This bookie offers a fantastic user experience with a sleek and responsive website and betting layout. You will find nearly all sort of betting markets on offer, featuring sports ranging from football to cricket. The bookie has also shown great interest in eSports, going as far as sponsoring several tournaments. Besides the 100% up to £100 welcome bonus on your first deposit, Betway often offers enhanced odds promotions to spice up your betting action. They are also prompt when it comes to payouts, especially via e-wallets. Most of the time, you won’t have to wait more than a day to receive your winnings. Real the full review.

Best Online Sports Betting Site

The list of the best bookmakers in the industry is ever-shifting. Many brands have risen and fallen over the years, which is why it’s essential to be able to determine the best sports betting website by yourself. We are the listing the most important factors to look out for.

Customer Service

Customer support is a crucial aspect when it comes to player satisfaction. We are giving it special importance because it is very easy to identify the quality of any bookie’s support staff. We advise you to always get in touch via live chat before creating an account. It is one of the best ways to judge the sportsbook’s level of customer care, based on friendliness, level of knowledge and response times. It is also essential to note if support is available 24/7, and whether you can get in touch via telephone.

Payment Methods

Having multiple methods as means of deposit and withdrawal is highly useful. But, it is almost a non-factor nowadays, since every bookie offers a wide array of options to choose from.

What you should rather pay attention to is minimum deposit/withdrawal, fees – if any exist, and withdrawal time. In general, e-wallets are famed for its fast payouts, but some bookies tend to process them faster than others. You can find this information via reviews and player feedback on the web.

Betting Offer

This aspect of bookies can be highly subjective, as different players prefer different sports. What you can judge on, however, is the diversity in betting markets. Also, you can freely compare odds between sportsbooks to see if there are any notable discrepancies.

Mobile Compatibility

Another factor depending on player preference, but still important as it shows the bookie’s dedication to satisfy all customers. Fire up your mobile or tablet and see how your sportsbook’s mobile website performs, and whether you can get ahold of functionalities such as bonuses and customer service.


This is arguably the first thing you should look at, as betting with an unlicensed bookmaker is the equivalent of throwing away your money. For UK punters, it’s crucial that a bookie holds a licensed issued by the UK Gambling Commission – one of the most respected regulatory bodies in the industry.