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The Best Sports Betting Sites in the UK

When it comes to the best sports betting sites in the UK, you truly are spoilt for choice if you are a resident. You have access to the very best online sportsbooks around.

There are some parts of the UK that have their own legislation, but wherever you are in the UK, Great Britain, or the British Isles, you can access all of the top online bookies. Whatever sport tickles your fancy, the best sportsbooks will cater to every need. From Football to Chess and Tennis to Esports, betting in the UK has never been so popular.

On this page, we’ll guide you through the best online sportsbooks in the UK. Not just the UK, but Great Britain and the British Isles as a whole, which includes:

  • England
  • Scotland
  • Wales
  • Northern Ireland
  • Ireland
  • Jersey
  • Guernsey
  • Isle of Man
map of the british isles

What you’ll also find in each sportsbook review is a plethora of information. Everything you could possibly need to make an informed decision on whether to register with them or not. The info includes:

  1. Details of new and exciting welcome bonuses
  2. Info on promotions for existing customers
  3. Detailed T&Cs and wagering requirements on each sportsbook welcome promo
  4. Tips on what to keep an eye on when betting in the UK and how to become reach VIP status

Top 9 Sports Betting Sites in the United Kingdom

Bookmaker Bonus
888Sport Review
4.5/5

£30 BONUS

Bet £10 Get £30

New UK customers only • You must enter 888sport bonus code 30F when depositing for the first time • Min deposit is £10 • Qualifying bet must be at odds of 1/2 (1.5) or higher • You must place your first bet within 30 days of registration • You’ll receive 2x £10 free bets and 1x £10 mobile free bet once your qualifying bet has settled • You have 7 days to use the free bets before they expire • Full 888sport T&C's apply
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
Betfair Sportsbook Review
4.5/5

£100 BONUS

Up to £100 in Bet Credits

New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.
Unibet
4.5/5

£40 BONUS

£40 Money Back Offer

18+ begambleaware.org • New customers only • Min deposit £10 • Money back as bonus if first bet loses • Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x • Sportsbook bonus must be wagered before using casino bonus • Bonus expires 7 days after opt-in • No deposit required for NI customers • Call 08081699314 to claim • Full T&Cs Apply
Bet365
5/5

£100 BONUS

Up to £100 in Bet Credits

Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply • The bonus code CD365 can be used during registration, but does not change the offer amount in any way • Full list below
SportNation Review
4/5

£125 BONUS

50% up to £125

New UK & Ireland customers only • The minimum deposit is £10 • Must enter promo code SNWEL125 • 6x wagering requirements at odds of 7/10 (1.70) or higher • Offer expires 90 days after qualifying deposit • Full T&Cs apply • 18+ • www.begambleaware.org
10Bet Review
4.5/5

£50 BONUS

100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org
NetBet Review
4/5

£30 BONUS

Bet Min £30, Get £15 in Free Bets and £15 in Free Spins

New UK customers only • Max free bet is £15 • Cashed out bets excluded • Customers must place a qualifying bet within 7 days • Neteller, PayPal and Skrill deposits are not eligible • 50 Free Spins, worth £10 will be added to your account after qualifying bet has settled • Casino free spins are playable only on Starburst or Scudamore's Super Stakes • Casino free spins expire after 7 days • Free spins must be wagered 40x • Vegas free spins are playable only on Age of the Gods • Vegas free spins winnings must be wagered 50x • Full T&Cs apply • 18+
Paddy Power Review
4.5/5

£20 BONUS

Risk Free £20 Offer

New customers only • Limited to one per person • If you’ve previously had a Paddy Power account, you will not qualify for the offer • Min deposit is £10 • Place your first bet on any Sportsbook market and if it loses Paddy Power will refund your stake in CASH • Max refund for this offer is £20 • Only deposits made using Cards or Apple Pay will qualify for this promotion • Full T&Cs Apply

Top Online Sportsbooks – How Do They Make the Grade?

At the best sports betting sites in the UK, there are certain prerequisites that punters look out for when they want to register with a new online bookmaker. While it’s not the be all and end all if one or two of these are not offered or available, as a bookie, you’re probably at the front of the queue if you can satisfy a punter’s wish by ticking all of these boxes.

What Punters Look Out For

  • 24/7 Live Chat – It goes without saying nowadays that all of the top sports betting sites should offer this. If they don’t, that’s a big negative in our book. They have to at least have some sort of live chat facility available. It’s not the end of the world if they’re not available 24/7 but it helps. Some punters might be up in the middle of the night betting on Brazilian football in-play. If they have an issue and they can’t get in touch with someone until the morning, don’t expect them to hang around for too long as a customer of yours.
  • A Registered UKGC licence – If an online sportsbook is not licenced by the UK Gambling Commission, do not use them. It’s as simple as that. They’ll be illegal. All sportsbooks must hold a UKGC licence.
  • VIP Club – Any punter who bets regularly will be hopeful of signing up to a sportsbook that has some sort of VIP club or loyalty scheme. The exclusive VIP benefits on offer aren’t to be sniffed at. From free sporting event tickets to free bets and quicker withdrawals, if a bookie has VIP customers on their books, their popularity among punters is bound to be high.
  • A Good Welcome Bonus – Punters looking for an online sportsbook always love the idea of something for nothing initially. Well, almost nothing. Bet 10 get 30, a 100% matched deposit welcome bonus. Whatever it may be, if a sportsbook offers an appealing new customer bonus offer, they’ll be a very popular bookie on the UK betting scene.
Bookmaker Bonus
Ladbrokes Review
4.5/5

£20 BONUS

Bet £5 Get £20

18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • begambleaware.org

The Best Sports Betting Sites in the UK – What Should They Offer?

Any online bookie worth their salt will offer the following on their sportsbook:

  • A wide variety of sports and markets – with so many online sportsbooks to choose from, it’s often the availability of sports and markets that ends up being the deciding factor. If, as a bookie, you offer, say, 40+ sports as well as a good amount of markets, then you’re in a good place. Those who offer 30 sports or less and do not have as many markets available are always going to suffer in comparison. Their one saving grace? Better odds. If their odds are much better than another bookie, that would make up for the lack of sports and markets.
  • Cash Out – The majority of sports bettors enjoy having a bet on mobile these days. And they also enjoy keeping tabs on the action live in case of a god cash out offer. Any bookie who doesn’t offer the cash out feature, they’re automatically downgraded. You can’t be considered one of the best sports betting sites in the UK without it to be honest.
  • Live In-play betting – Live betting is extremely popular. Most, if not all bookies offer live in-play betting. But some offer more sports than others. Plenty of punters enjoy betting while the action is ongoing. It certainly helps if, as an online sportsbook, you have a dedicated in-play section on your site or mobile betting app. Not to mention the in-play stats for each event on offer too.
Bookmaker Bonus
10Bet Review
4.5/5

£50 BONUS

100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org

The Best UK Sports Betting Sites – Free Bets and Bonuses

The best betting free bets and promotions in the UK are ones that offer the most transparency and fewest terms and conditions. Why? Because this means you can use the free bet safe in the knowledge that you won’t have your winnings or bonus cash locked away.

It’s rare to find sports betting promotions in the UK that have wagering requirements and if you do, then you should steer clear. Even without this measure, some online bookies will still have lots of heavy terms on the free bet or bonus that makes it hard to enjoy.

In the UK, some of the most popular and best free bet types are:

  • Matched Deposit Bonus
  • No Deposit Bonus
  • Matched First Bet Bonus
  • Matched Bet Bonus
  • Bet and Get Bonus
  • Price Boosts
  • Bet Pre-Match, Get In-Play Free Bet
  • Free Bet Clubs
Bookmaker Bonus
LeoVegas Review
4.5/5

£100 BONUS

Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100

New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill/Neteller deposits do not qualify • Full T&Cs Apply

The Best Payment Methods for UK Betting Sites

All of the best online bookies in the UK will offer punters a solid choice of payment methods. If the brand you bet with doesn’t offer you very many then this may be a bit of a sign that they’re not that serious.

The best online betting sites will offer you different options – from debit cards to E-Wallets, and from bank transfers to pre-paid cards.

Obviously, the easier it is for you to deposit and withdraw your money, the better chance they have of retaining you as a regular customer. So it’s in their benefit to offer you plenty of good payment method options such as PayPal or Skrill.

The Best Mobile Betting Sites in the UK

It’s also not enough any more for online betting sites to just offer a desktop version of their website. To truly be considered one of the best UK betting sites, they need to have a full mobile betting offering, covering mobile web and mobile betting apps.

Often, you find that the best mobile betting sites are the same as the best betting sites in general. With good reason too. If a betting site has taken the time to get it’s betting product right, then it’s likely it’s put the effort into a good mobile operation too.

The best mobile betting apps should be easy to use, easy to navigate and simple to get your bets on. There should be an easy way to deposit and it needs to follow all the best mobile conventions such as finger touch logins.

Bookmaker Bonus
bwin Review
4.5/5

£10 BONUS

Up To £10 Free Bet

Min deposit £10 • Max stake £10 • Min odds 1/1 (2.0) • Max free bet £10 • Horse racing excluded • System bets excluded • Deposit restrictions apply • FreeBets expire after 7 days • Full T&Cs apply • 18+

Betting with bet365 from the UK

If you live in the UK, like betting, and haven’t heard of bet365 then where have you been? This excellent betting site has been reviewed by two of our writers who have given their own personal accounts of what it’s like to be a punter here.

They found an excellent Open Account Offer, and lots of ongoing existing customer promotions that will keep you engaged in the site.

At the same time, promotions alone aren’t enough to make it to the top of the betting industry. bet365 stand out through having an excellent sports betting product across desktop and mobile devices. Everything works as it should and is all designed with the UK betting customer in mind.

On top of this, our reviewers found that bet365 accepts PayPal in the UK amongst many other excellent betting payment methods and that their live chat functionality is extremely strong.

Easily one of the best online betting sites out there for UK customers.

Bookmaker Bonus
Bet365
5/5

£100 BONUS

Up to £100 in Bet Credits

Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply • The bonus code CD365 can be used during registration, but does not change the offer amount in any way • Full list below

William Hill – One of the Best Football Betting Sites

William Hill cover plenty of sports to bet on but they really stand out as being one of the best betting sites for football markets with all of the key UK and European leagues covered. They then have a comprehensive list of all other major and minor leagues.

With some of these leagues you can watch the action unfold live with their Live Streaming service which covers a number of sports. This makes their in-play betting offering and mobile betting products really strong too.

They also have one of the best new customer welcome offers for betting. You get up to £30 of free bets once you’ve made a deposit and bet just £10. It’s a fair and transparent offer from a trusted and respectable UK betting site.

With a host of further existing customer promotions, William Hill try to offer real value to UK punters but back it up with great payment methods, strong customer support and a product that’s been updated and works brilliantly.

Bookmaker Bonus
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org

Ladbrokes – Up to £50 Free Bet for UK Customers

Another stalwart in the UK online betting industry, and also one of the best online betting sites, is Ladbrokes. They are recognisable retail and online brand that in recent years have really improved their digital business.

They boast a big new customer welcome bonus in the UK, where you get up to £50 in free bets on a matched first bet basis. They also offer alternatives for new customers such as massive price boosts – but beware the Terms and Conditions here.

A UK betting site the size of Ladbrokes should always be at the forefront of online betting and they don’t disappoint. They offer so many sports and hundreds of markets to bet on and they have live streaming on some of these sports which is available on their UK mobile betting apps.

If that’s not enough, then they also offer brilliant ongoing promotions, price boosts and free bets. Again they back it up with some great technology and some excellent payment methods including the best E-Wallets – PayPal, Skrill and Neteller.

Bookmaker Bonus
Ladbrokes Review
4.5/5

£20 BONUS

Bet £5 Get £20

18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • begambleaware.org

The Best New Betting Sites UK

It’s not always just about the biggest betting names. Whilst all the best UK betting sites that we’ve mentioned make the list on merit, there are a host of newer betting sites and smaller betting sites to keep your eye on.

As they look to take market share off the big boys, the best new betting sites in the UK will offer innovative promotions, good technology platforms and still reach your expectations with payments and customer support.

The 5 Best New Betting Sites UK List

Bookmaker Bonus
22Bet Review
3.5/5

BONUS

£50 Matched Deposit Bonus

STS Review
4/5

£40 BONUS

£40 Free Bet

Min qualifying deposit of £10 • Place acca bet with min 2 selections • Min bet of £10 • Min odds of 1/2 (1.5) • 6x wagering requirements • Deposit restrictions apply • Free bet expires after 7 days • Full T&Cs apply • 18+
SportNation Review
4/5

£125 BONUS

50% up to £125

New UK & Ireland customers only • The minimum deposit is £10 • Must enter promo code SNWEL125 • 6x wagering requirements at odds of 7/10 (1.70) or higher • Offer expires 90 days after qualifying deposit • Full T&Cs apply • 18+ • www.begambleaware.org
Karamba Sports Review
4/5

£10 BONUS

Bet £10, Get £10

New UK customers only • Minimum Deposit £10 • • Skrill/Neteller deposits excluded • System bets will not qualify • Free bets must be used in full • Full T&Cs apply • 18+ • www.begambleaware.org
GentingBet
4/5

£25 BONUS

£25 Free Bet

18+ • New Customers only • First settled bet £/€10 (£10 E/W+) - £/€25 (£25 E/W+) at odds 2.0+ qualifies • If first settled bet loses, free bet credited within 24 hours of bet settlement • Use within 7 days • Stake not returned • Full T&Cs apply

Responsible Gambling in the UK

A lot has changed for online bookies in the UK, with the UK Gambling Commission really cracking down on irresponsible bookmaker behaviour. As a punter in the UK, this should be applauded.

Responsible gambling has become a real topic for online betting sites and all of them have a responsibility to ensure that they’re doing enough to keep their players protected.

You will see a number of ‘gambling help’ organisations listed on online betting sites now. From GamStop and GamCare, to BeGambleAware, there are so many institutions that can offer help and advice to problem gamblers.

Some online betting sites are better than others, and we take all of this into account when reviewing the best online bookies. William Hill, for example, has launched their own initiative called Nobody Harmed, which commits them to make sure that problem gambling is reduced to its bare minimum.

Bookmaker Bonus
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org

Best Sports Betting Sites in the UK FAQs

It’s tough to pick out one who is head and shoulders above the rest. There are many factors to consider. The best bookie to you might not be the best bookie to someone else as everyone’s wants and needs are different. If you’re unsure who to choose, a great indicator of a top sportsbook is if they offer great customer support, good promotions, a mobile betting app or mobile site, and a good list of payment options.

Not all, no. A lot do though. The best ones do. PayPal is a very popular payment method as the transactions will stay private on your bank statements. And the withdrawals are quick. If you use PayPal a lot to deposit and withdraw, pick a bookie who accepts PayPal.

Legit sportsbooks in the UK will have a UKGC licence. Those that don’t, avoid. Al of our bookie reviews on the My Betting Bonus website are licenced by the UK Gambling Commission. Pick a bookie from our list and you’re all good.