The Best Sports Betting Sites in the UK

When it comes to the best sports betting sites in the UK, you are spoilt for choice if you are a resident. You have access to the very best online sportsbooks around.

There are some parts of the UK that have their own legislation, but wherever you are in the UK, Great Britain, or the British Isles, you can access all of the top online bookies. Whatever sport takes your fancy, the best sportsbooks will cater to every need. From Football to Chess and Tennis to Esports, betting in the UK is popular.

On this page, we’ll guide you through the best online sportsbooks in the UK. Not just the UK, but Great Britain and the British Isles as a whole, which includes:

  • England
  • Scotland
  • Wales
  • Northern Ireland
  • Ireland
  • Jersey
  • Guernsey
  • Isle of Man
map of the british isles

What you’ll also find in each sportsbook review is a plethora of information. Everything you could possibly need to make an informed decision on whether to register with them or not. The info includes:

  1. Details of new welcome bonuses
  2. Info on promotions for existing customers
  3. Detailed T&Cs and wagering requirements on each sportsbook welcome promo
  4. Tips on what to keep an eye on when betting in the UK and how to reach VIP status

Top 9 Sports Betting Sites in the United Kingdom

Casino Bonus
888Sport Review
4.5/5

£30 BONUS

Bet £10 Get £30

New UK customers only • You must enter 888sport bonus code 30F when depositing for the first time • Min deposit is £10 • Qualifying bet must be at odds of 1/2 (1.5) or higher • You must place your first bet within 30 days of registration • You’ll receive 2x £10 free bets and 1x £10 mobile free bet once your qualifying bet has settled • You have 7 days to use the free bets before they expire • Full 888sport T&C's apply #ad
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org #ad
Betfair Sportsbook Review
4.5/5

£100 BONUS

Up to £100 in Bet Credits

New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply #ad
Unibet
4.5/5

£40 BONUS

£40 Money Back Offer

18+ begambleaware.org • New customers only • Min deposit £10 • Money back as bonus if first bet loses • Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x • Sportsbook bonus must be wagered before using casino bonus • Bonus expires 7 days after opt-in • No deposit required for NI customers • Call 08081699314 to claim • Full T&Cs Apply #ad
Bet365
5/5

£100 BONUS

Up to £100 in Bet Credits

Open account offer • Up to £100 in Bet Credits for new customers at bet365 • Minimum deposit £5 • Bet credits available for use upon settlement of bets to the value of the qualifying deposit • Min odds, bet and payment exclusions apply • Returns exclude Bet Credits stake • Time limits and Full T&Cs Apply.. 18+ begambleaware.org • #ad
SportNation Review
4/5

£50 BONUS

£50 in Free Bets

New customers only • Place the 5 specified bets to earn Free Bets • Each leg must have minimum odds of 1.8 (4/5) • Applies to bets on sport only • Valid once per customer • Free Bet valid for 7 days • Free Bet max winnings is 20x Free Bet stake • Offer valid for 30 days after registration with SportNation • Full T&Cs apply #ad
10Bet Review
4.5/5

£50 BONUS

100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org #ad
NetBet Review
4/5

£20 BONUS

Bet £10 get a £20 free bet + up to 100 free spins

New UK customers only • £10 bet to qualify • Maximum of £20 free bet + 100 free spins • Free bets valid for 3 days • Customers must place a qualifying bet within 7 days • Neteller, PayPal and Skrill deposits are not eligible • Casino free spins are playable only on Starburst or Scudamore’s Super Stakes • Casino free spins must be wagered 40x • Time limits and T&Cs apply. #ad • 18+ #ad
Paddy Power Review
4.5/5

£20 BONUS

£20 Cashback Offer

New customers only • Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH • Max refund for this offer is £20 • Only deposits made using cards will qualify for this promotion • Full T&Cs Apply #ad

Top Online Sportsbooks – How Do They Make the Grade?

At the best sports betting sites in the UK, there are certain prerequisites that punters look out for when they want to register with a new online bookmaker. While it’s not the be-all and end-all if one or two of these are not offered or available, as a bookie, you’re probably at the front of the queue if you can satisfy a punter’s wish by ticking all of these boxes.

What Punters Look Out For

  • 24/7 Live Chat – It goes without saying nowadays that all of the top sports betting sites should offer this. If they don’t, that’s a big negative in our book. They have to at least have some sort of live chat facility available. It’s not the end of the world if they’re not available 24/7 but it helps.
  • A Registered UKGC licence – All legitimate sportsbooks must hold a UKGC licence.
  • VIP Club – Any punter who bets regularly will be hopeful of signing up to a sportsbook that has some sort of VIP club or loyalty scheme. The exclusive VIP benefits on offer can be rewarding.
  • A Good Welcome Bonus – Punters looking for an online sportsbook would welcome a new customer bonus with fair and attainable terms.
Casino Bonus
Ladbrokes Review
4.5/5

£20 BONUS

Bet £5 Get £20

18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • begambleaware.org #ad

The Best Sports Betting Sites in the UK – What Should They Offer?

Any online bookie worth their salt will offer the following on their sportsbook:

  • A wide variety of sports and markets – with so many online sportsbooks to choose from, it’s often the availability of sports and markets that ends up being the deciding factor. If, as a bookie, you offer, say, 40+ sports as well as a good amount of markets, then you’re in a good place. Those who offer 30 sports or less and do not have as many markets available are always going to suffer in comparison. Their one saving grace? Better odds. If their odds are much better than another bookie, that would arguably make up for the lack of sports and markets.
  • Cash Out – The majority of sports bettors enjoy having a bet on mobile these days. And they also enjoy keeping tabs on the action live in case of a cash out offer.
  • Live In-play betting – Live betting is extremely popular. Most, if not all bookies offer live in-play betting. But some offer more sports than others. Plenty of punters enjoy betting while the action is ongoing. It certainly helps if, as an online sportsbook, you have a dedicated in-play section on your site or mobile betting app. Not to mention the in-play stats for each event on offer too.
Casino Bonus
10Bet Review
4.5/5

£50 BONUS

100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org #ad

The Best UK Sports Betting Sites – Free Bets and Bonuses

The best betting free bets and promotions in the UK are ones that offer the most transparency and lower wagering.

In the UK, some of the most popular and best free bet types are:

  • Matched Deposit Bonus
  • No Deposit Bonus
  • Matched First Bet Bonus
  • Matched Bet Bonus
  • Bet and Get Bonus
  • Price Boosts
  • Bet Pre-Match, Get In-Play Free Bet
  • Free Bet Clubs
Casino Bonus
LeoVegas Review
4.5/5

£100 BONUS

Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100

New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill deposits do not qualify • Full T&Cs Apply #ad

The Best Payment Methods for UK Betting Sites

All of the best online bookies in the UK will offer punters a solid choice of payment methods. If the brand you bet with doesn’t offer you very many then you could consider another site.

The best online betting sites will offer you different options – from debit cards to E-Wallets, and from bank transfers to pre-paid cards. Obviously, the easier it is for you to deposit and withdraw your money, the better.

The Best Mobile Betting Sites in the UK

To be considered one of the best UK betting sites, they need to have a full mobile betting offering, covering mobile web and mobile betting apps.

Often, you find that the best mobile betting sites are the same as the best betting sites in general. With good reason too. If a betting site has taken the time to get it’s betting product right, then it’s likely it’s put the effort into a good mobile operation too.

The best mobile betting apps should be easy to use, easy to navigate and simple to get your bets on. There should be an easy way to deposit and it needs to follow all the best mobile conventions such as finger touch logins.

Casino Bonus
bwin Review
4.5/5

£10 BONUS

Up To £10 Free Bet

Min deposit £10 • Max stake £10 • Min odds 1/1 (2.0) • Max free bet £10 • Horse racing excluded • System bets excluded • Deposit restrictions apply • FreeBets expire after 7 days • Full T&Cs apply • 18+ #ad

William Hill – One of the Best Football Betting Sites

William Hill covers plenty of sports to bet on but they really stand out as being one of the best betting sites for football markets with all of the key UK and European leagues covered. They then have a comprehensive list of all other major and minor leagues.

With some of these leagues, you can watch the action unfold live with their Live Streaming service which covers a number of sports. This makes their in-play betting offering and mobile betting products really strong too.

They also have one of the best new customer welcome offers for betting at the time of writing. You get up to £30 of free bets once you’ve made a deposit and bet just £10. It’s a fair and transparent offer from a trusted and respectable UK betting site.

With a host of further existing customer promotions, William Hill try to offer value to UK punters but back it up with great payment methods, strong customer support and a reputable product.

Casino Bonus
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org #ad

Ladbrokes – Up to £50 Free Bet for UK Customers

Another stalwart in the UK online betting industry, and also one of the best online betting sites, is Ladbrokes. They are a recognisable retail and online brand that in recent years have really improved their digital business.

They boast a solid customer welcome bonus in the UK at the time of writing, where you get up to £50 in free bets on a matched first bet basis. They also offer alternatives for new customers such as price boosts – but make sure you always read the Terms and Conditions.

They offer so many sports and hundreds of markets to bet on and they have live streaming on some of these sports which is available on their UK mobile betting apps.

If that’s not enough, then they also offer ongoing promotions like price boosts and free bets. Again they back it up with some great technology and some excellent payment methods including the best E-Wallets – PayPal, Skrill and Neteller.

Casino Bonus
Ladbrokes Review
4.5/5

£20 BONUS

Bet £5 Get £20

18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • begambleaware.org #ad

The Best New Betting Sites UK

It’s not always just about the biggest betting names. Whilst all the best UK betting sites that we’ve mentioned make the list on merit, there are a host of newer betting sites and smaller betting sites to keep your eye on.

Some of the best new betting sites in the UK will offer innovative promotions, good technology platforms and still reach your expectations with payments and customer support.

The 5 Best New Betting Sites UK List

Casino Bonus
22Bet Review
3.5/5

BONUS

£50 Matched Deposit Bonus

STS Review
4/5

£50 BONUS

£50 Bonus

18+ • New customers only • First deposit min. £20 • Wager min £100 on any sportsbook-related markets • Min odds of 4/5 • £5 cash for each £100 wagered • Up to £50 cash in total • Deposit method restrictions apply • Full STS T&Cs apply #ad
SportNation Review
4/5

£50 BONUS

£50 in Free Bets

New customers only • Place the 5 specified bets to earn Free Bets • Each leg must have minimum odds of 1.8 (4/5) • Applies to bets on sport only • Valid once per customer • Free Bet valid for 7 days • Free Bet max winnings is 20x Free Bet stake • Offer valid for 30 days after registration with SportNation • Full T&Cs apply #ad
Karamba Sports Review
4/5

£10 BONUS

Bet £20 Get £10

18+ • New UK customers only • Minimum Deposit: £10 • Minimum First Bet: £20 • Qualifying bet minimum odds: 2.0 (1/1) • Skrill/Neteller/PayPal/Paysafecard deposits excluded • Full T&Cs apply • 18+ • www.begambleaware.org #ad
GentingBet
4/5

£25 BONUS

£25 Free Bet

18+ • New Customers only • First settled bet £/€10 (£10 E/W+) - £/€25 (£25 E/W+) at odds 2.0+ qualifies • If first settled bet loses, free bet credited within 24 hours of bet settlement • Use within 7 days • Stake not returned • Full T&Cs apply #ad

Responsible Gambling in the UK

A lot has changed for online bookies in the UK, with the UK Gambling Commission applying further rules and regulations that everyone must adhere to.

Every top betting site has a responsibility to ensure that they’re doing enough to keep their players protected.

You will see a number of ‘gambling help’ organisations listed on online betting sites. From GamStop and GamCare, to BeGambleAware, there are so many institutions that can offer help and advice to problem gamblers.

Some online betting sites are better than others, and we take all of this into account when reviewing the best online bookies. William Hill, for example, has launched their own initiative called Nobody Harmed, which commits them to make sure that problem gambling is reduced.

Casino Bonus
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org #ad

Best Sports Betting Sites in the UK FAQs

It’s tough to pick out one who is head and shoulders above the rest. There are many factors to consider. If you’re unsure who to choose, a great indicator of a top sportsbook is if they offer great customer support, good promotions, a mobile betting app or mobile site, and a good list of payment options.

Not all, no. A lot do though. The best ones do. PayPal is a very popular payment method and the withdrawals are quick. If you use PayPal a lot to deposit and withdraw, pick a bookie who accepts PayPal.

Legit sportsbooks in the UK will have a UKGC licence All of our bookie reviews on the My Betting Bonus website are licenced by the UK Gambling Commission.

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