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The Best eSports Betting Sites in the UK

eSports is shaping the online betting market like we've never seen before. We're seeing more and more eSports betting sites pop up. It’s been massive in Asia for years, especially in South Korea, and you could argue that pro-league Asian teams dominate the scene. However, Battle Royale-style games such as PUBG, Apex Legends, and Fortnite bring a new rival to the original eSports games of League of Legends and DOTA.

Now that we’ve seen Bugha win the Fortnite World Cup with an astounding $3M prize, the betting markets can surely only get bigger and better, attracting more sponsors and more professional teams.

So what’s the future for eSports betting sites in the UK? There are already a bunch of new online bookmakers promoting eSports through their bonuses and promotions; most of them competing to offer the best odds on the market and recognising the rise of eSports in terms of betting and iGaming. This is something we cover on this page, with recommendations on the best eSports betting sites in the UK, some specific details on promotions and the different eSports bets you can place.

Top 7 eSports Betting Sites

Bookie Bonus Play
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.
10Bet Review 10Bet Review 100% up to £50 Visit
18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org
Unibet Review Unibet Review £40 Money Back Offer Visit
18+ • Deposit £10 • Wager bonus money 3x at min. at odds of 2/5 or greater in Sportsbook • If you use your sports bonus on casino – wager bonus money 25x on casino games • Bonus expires after 7 days • £10 casino bonus credited next working day • 35x wagering on casino bonus • 1 bonus can be used at a time • Sportsbook bonus must be wagered before casino, unless bonus has been forfeited • Further T&Cs Apply • begambleaware.org
William Hill Review William Hill Review Bet £10 Get £30 Visit
New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 3x £10 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
Betway Review Betway Review £30 Matched Deposit Bonus Visit
Min deposit is £10 • Max bonus is £30 • Min odds of 3/4 (1.75) for single bets • Min odds of 2/5 (1.40) for each-way and system bets • 1x wagering to unlock free bet • Deposit restrictions apply • Free bet will expire after 7 days • Full T&C's apply • 18+
Paddy Power Review Paddy Power Review £20 Money Back Offer Visit
New customers from the UK or Republic of Ireland only • The minimum deposit is £20 • Only deposits made with credit/debit cards and PayPal are eligible • Only sportsbooks bets qualify • Your first ever bet will be counted as the qualifying bet • Maximum refund is £10 • Refund will be processed within one hour after the qualifying bet has been settled as a loser • Customers registering through this offer are not eligible for any other sign up promotion • 18+ • Full T&Cs Apply
Betfair Sportsbook Review Betfair Sportsbook Review Up to £100 in Bet Credits Visit
New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.

We trawled across the net to find the best eSports betting sites. Not all bookies seem to be favouring this new wave, but these are your best options right now.

The Best eSports Betting Bonuses and Promotions

betting on esports

Due to its infancy, eSports doesn’t attract a huge amount of specific bonuses and promotions, although you will find the likes of bet365 and Betway making a push. The good news is, of those bookmakers that do have a book for eSports, the bonuses play out exactly the same as they do for football or horse racing.

eSports Betting — The Welcome Bonus

Are there any online bookmakers that don’t have a welcome bonus? Even if there are, we advise to stay clear of them; the major players such as bet365, 888, Ladbrokes, Paddy Power have a welcome bonus, as well as further valuable bonuses. You should most definitely be opening your arms wide for these offers.

The welcome bonus is your first port of call when you open a bookie’s site. You’ll find them on the main page. Take a look at some of the offers from our list above, and you’ll see they all look very similar.

The process you need to go through to claim the eSports welcome bonus will look something similar to this:

  1. Check the terms and conditions for any restrictions. If eSports isn’t included, it should say so. If in doubt, get in touch with customer support through live chat or give them a call.
  2. When you’re ready, register your details on the site.
  3. Ensure you either use the site’s welcome bonus code or register on the page that markets the promotion.

The steps after this will depend on the type of bonus on offer, which could be:

No deposit bonus
Matched deposit bonus

Free bets (also sometimes called “Bet and Get”)

The exact terms of the bonus are what you need to pay attention to since there might be minimum odds and wagering requirements (more on these coming up), and market restrictions.

No Deposit Bonus

After you’re registered on the site, check the terms as to whether you need to deposit before the offer is granted. If not, this is known as a “no deposit bonus.” The sad thing is, we can’t currently find any that are specific to eSports. They do exist but are restricted to casino games.

Even so, keep an eye out for these since they’re incredibly valuable! If you do manage to find one, once registered on the site, be sure to check for minimum odds and time restrictions on the bonus money being used.

eSports Matched Deposit Bonus

Matched deposit bonuses have become the mainstay of online casino promotions. Once you’re registered, you need to make a deposit to qualify for the bonus.

Double-check the terms and conditions if there are any deposit method constraints. Some online bookies specifically require your first deposit to be made by debit card or credit card. If you have the option to use PayPal instead, do so. It’s a much more secure form of payment, and withdrawal times are so much faster.

Before you make the deposit, the information surrounding the matched deposit should indicate clearly the matched amount. The higher the %, the better. Some welcome bonuses have a higher than 100% bonus, but some bookies will have offers for 100%. Lower than this amount is also common, but tend to be for reload bonuses that are dished out once your account is active. If you have more than one option, go for the highest first; you can always come back and claim the others at a later date — usually, only one bonus is valid at a time.

Pay attention as to whether there’s a deposit range to qualify for the relevant 100% match. For example, you may see something like this: “100% matched deposit bonus up to £100.” Don’t deposit £200 if you want a bonus of £100. There's no benefit to you there as the max is £100.

Once you’ve made your deposit, your focus should be the wagering requirement and minimum odds.

eSports Betting Sites — Wagering Requirements

This is very common for most bonuses. The lower the wagering requirements, the more valuable the offer since you have to risk less money. Some offers will only require you to wager through bonus funds and/or your funds once. These are awesome!

For example, you deposit £10, and the bookie matches it 100%, with a wagering requirement of 5x. You log and find that the latest CS:GO tournament is about to start — a perfect opportunity to get through the wagering requirement since the qualifying matches will be over in a day. You can either place the entire £50 (5 x wagering on the £10) in one go, or any incremental to make up the £50. The choice is yours and depends on your knowledge of the game, teams and any other factors.

Any winnings from any bets will only be withdrawable once this wagering requirement is met. Note that this doesn’t just apply to matched deposit bonuses, but all bonuses.

eSports Bets — Minimum Odds

Without meeting the minimum odds of a promotion, your qualifying bet will be void. The bookies have included this requirement to prevent punters from backing short-priced favourites to get through the wagering requirements and hopefully coming away with some profit.

As an example, it’s common that the minimum price is ½ (1.50 in decimal odds). Note, this is the price of when your bet is confirmed, not when the match starts! Don’t fall into this trap; one which many bettors make.

eSports Free Bets

We’re not aware of any free bets that are specific to eSports. However, many bookies don’t restrict the free bet offers to specific sports. Of course, check the terms and conditions, and have a browse through our top eSports betting sites list at the top of this page.

Free bets are crazy-good value. You might see a bookie promoting something like, “Bet £10 and Get £40.” While there are usually minimum odds requirements, you only need to make the deposit and bet the £10 to receive the free bets. Pay attention though, since you might get 3 x £10 instead of one £30 free bet.

You should see the free bets credited to your account separately to your account balance. Some are granted as soon as your initial £10 bet has been placed; some sites will require you to wait until your qualifying bet has settled.

To recap, pay attention to the following, which applies to all eSports promotions and bonuses:

  1. Minimum odds requirements.
  2. Wagering amounts.
  3. Time restrictions for when the bonus bets/funds expire.

Enhanced eSports Odds

esports betting at betway

Enhanced odds don’t feature that much in eSports and tend to be reserved for the more popular markets in football and horse racing. Perhaps we’ll see them more regularly as eSports grows in popularity, with more sponsorship investments and money being attracted to the genre. Betway, however, does offer some enhanced odds in eSports that are well worth checking out.

If you’re unsure what enhanced odds is, it’s when a bookmaker will boost the odds of a particular bet, higher than the market opening price. This doesn’t necessarily mean it’s a good idea to take the bet, but there can be some value if you know what you’re doing.

Does Best Odds Guaranteed Exist on eSports Betting Sites?

Not currently it doesn’t, no. Best odds guaranteed (BOG) doesn’t even feature across all major bookies for the more popular sport of football. It’s slightly controversial in that market prices can be manipulated in the exchanges due to artificial swings in the weight of money.

BOG works in that if the price rises after your bet’s been confirmed and your bet goes on to win, you’re paid out at the higher price. If the price drops, you’re paid out at your confirmed bet price.

It’d be awesome for this to appear in eSports in the future, and there’s no reason we can think of to indicate that it won’t.

Bet365 eSports

One of the great things about bet365 is that it seems to offer the largest amount of markets for every single sport going. If you’re looking for a sport or team that nobody has heard of, this bookie powerhouse will probably have a market for it.

eSports features on bet365’s main betting banner down the left-hand side. There was a time when it was in the “More Sports” drop-down menu — a clear indication of the electronic sport’s rise in popularity. Not only that, but it offers the events as in-play betting, which many punters prefer over pre-match betting.

Compared to other bookmakers promoting eSports, it seems to cover more games, such as:

  • COD (Call of Duty)
  • CS:GO (Counterstrike Global Offensive)
  • DOTA2
  • KOG (King of Glory)
  • LOL (League of Legends)
  • Overwatch
  • R6 (Rainbow 6 Siege)
  • SC (Starcraft)
  • SCII (Starcraft 2)

Of interest out of these is the appearance of KOG. King of Glory is a new mobile-based MOBA (multiplayer online battle arena), which indicates that bet365 recognises the current surge in mobile gaming.

Bookie Bonus Play
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.

Betway and eSports

We’re slightly surprised at Betway being heavily involved with eSports since it doesn’t usually come across as progressive as the bigger bookmakers. However, Betway clearly means business since it has a header for eSports right up alongside “sports” and “casino”; a clear indicator that the bookmaker is pushing the genre.

It doesn’t have as many games as bet365 does, but it still has plenty of matches in the highly popular ones. For example, League of Legends and CS:GO.

We do feel that Betway should make a bigger deal than it has of this — it’s a primary, official sponsor of some very popular eSports teams. To add to this, they have an active blog and detailed information on some of the games it has markets for. Good job, Betway, good job, indeed!

Bookie Bonus Play
Betway Review Betway Review £30 Matched Deposit Bonus Visit
Min deposit is £10 • Max bonus is £30 • Min odds of 3/4 (1.75) for single bets • Min odds of 2/5 (1.40) for each-way and system bets • 1x wagering to unlock free bet • Deposit restrictions apply • Free bet will expire after 7 days • Full T&C's apply • 18+

What’s the Difference Between Pre-Match and In-Play eSports Betting?

If you’re new to betting, placing bets pre-match is the best place for you to start. The markets don’t move quickly, and you have days, weeks and sometimes months in advance of eSports events starting to get your bet down.

Pre-Match eSports Betting

Be careful placing your bet too early, though. When the market forms, there’s not much knowledge and information about competitor pricing, and plenty can happen leading up to the tournament. It’s best to wait as long as possible since once your bet is confirmed, your only options for cancelling are to either grovel on live chat or cash out (if possible).

In-Play eSports Betting

In-play betting is almost like the evil twin of pre-match betting. It’s more volatile and ruthless but is a heap of fun.

If you know anything about eSports, you know about the nail-biting moments when a team is down to its last player, and just one more frag by the opposition lands them the win. The market prices will reflect this, and the odds will be very short towards the team with the advantage. However, we’ve seen all too often how the remaining solo player hunkers down, shells out highly effective defensive tactics and picks off the enemy team one by one.

It’s in these moments that the eSports odds start to move swiftly and suddenly. So, if you do want to venture into in-play eSports betting, get those twitch digits ready!

From our research, the major bookies that have betting options for eSports also offer them as in-play bets too, so don’t worry too much if you couldn’t get your pre-match confirmed in time.

What Are the Most Popular eSports Bets?

eSports betting options are somewhat limited, which can actually work in your favour. In other sports, it’s easy to get overwhelmed over the wide variety of markets. Since eSports covers a wide variety of games, the rules and outcomes for each match-up can be different.

Some of the most common options are:

  • Match betting
  • Tournament betting
  • Handicap match betting
  • Over/Under for total maps
  • Map winner

eSports Match Betting

Match betting is as simple as the outcome of a match. There are no draws in eSports, so the only outcomes for match betting are for either team to win. It's a very popular market on any of the eSports betting sites.

Tournament Betting

If you prefer to not focus on the matches but the tournament as a whole, you can select from different options here. Examples include:

  • To win outright
  • To reach the final
  • Group betting
  • Group qualification

Handicap Match Betting

An interesting twist on regular match betting, handicap options provide a points buffer between the two sides. The pre-match favourite will have a minus handicap figure, and the underdog will have the same number but as a positive handicap.

It’s unimportant how many kills there are in a match; it’s the number of rounds that a team wins. So, a +/- 1.5 modifier means that your backed team can win or lose by the handicapped amount in return for more favourable odds.

Overs/Unders Bets — Number of Maps

Since many eSports are “best of” type face-offs, it’s common to find an “Over 2.5” and “Under 2.5” market. So, if a team wins the first two maps and it’s a best of 3 match, the Under 2.5 bet wins.

ESports Betting Sites — Map Winner Bets

You can even place individual bets on which player/team will win a specific map. Note that the maps aren’t designated, so they’ll state “Map 1” and “Map 2,” as an example. Some teams and players favour specific styles of maps, so bear this in mind instead of just backing the favourite for both maps.

Other Markets

In the more popular matches and tournaments, the likes of bet365 have over 30 markets to choose from. In addition to the above, you can expect to see:

Correct map scores
Total kills overs/unders
First team to x amount of kills
Team/player to draw first blood
And many more!

Do All eSports Betting Sites Offer a Cash-Out Option?

Being able to cash out a bet is great if you want to grab some profit and run, or to minimise losses if you really think your bet is going to lose. It’s something that now features across the major bookmakers, and is awesome if you have an accumulator running with one more nail-biting leg to play out.

We do believe that if a bookmaker has cash-out options for other sports, then it does for eSports too. However, not all establishments have this feature, and they can pull it from whichever sports they choose to.

The Top 3 eSports Betting Mobile Apps

Some mobile betting apps are horrendous. There, we’ve said it nicely! There’s a powerful link between eSports and mobile betting, with so many of us wanting to bet when we’re sat in the audience, watching a match unfold.

We seem to do everything on our mobiles and tablets, so the bookies really need to make sure their apps are up to scratch. For eSports mobile betting, we recommend the following:

Bookie Bonus Play
William Hill Review William Hill Review Bet £10 Get £30 Visit
New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 3x £10 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.
Ladbrokes Review Ladbrokes Review Bet £5 Get £20 Visit
18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • begambleaware.org

Ladbrokes’ app used to kick you out each time you closed your home screen. However, it’s upped its game recently, and so makes the cut!

We’ve chosen the above trio of mobile betting apps for several reasons; each of which is vital for placing eSports bets on the go. Above all else, they all have eSports betting options that are easily accessible from the home screens.

Excellent Design

When the major tournaments are on, there are lots of matches. We feel that some of the bookmakers have learned from the likes of Twitch.tv in designing an easy-to-use interface.

Such a feature is important for the speed of:

  • Depositing funds.
  • Finding eSports from the menu.
  • Locating the specific match.
  • Placing and confirming the bet.

All of the above needs to be over within seconds, especially if you’re in the audience and can be easily distracted.

Reliability

You know those apps that randomly shut down right at a crucial moment? Yea, those! They should be shot! Fortunately, bookmakers have made serious investments in terms of their data houses and outsourcing their software development.

We’ve rarely experienced downtime and random crashes with the apps mentioned above, so you’re in good hands here. Rest assured, too, that when you’ve made the deposit that the screen has confirmed, you have actually made that deposit and don’t need to check your bank account separately.

Mobile Promotions

We’ve seen tailored mobile bet promotions for each of these bookmakers. This is a testament to how popular mobile betting is becoming. In fact, some bookmakers offer two separate welcome bonuses; one for desktop and one for mobiles/tablets.

Sadly, there is a wee bit of discrimination the other way, in that some desktop promotions aren’t available on mobiles. Perhaps we’ll see this balance change soon enough.

eSports Betting FAQs

It sure is! If you’re reading this from outside the UK, particularly in the US, you need to check with your state’s legislation. Otherwise, the UK welcomes eSports betting with open arms! Since the UK Gaming Commission is so stringent on its gambling regulation, the bookies wouldn’t be allowed to offer the markets without facing serious backlash.

There isn’t one single site that stands out from the others. However, you can’t go far wrong by focusing on those we’ve featured in this review. Above all else, look for a UKGC licence, plenty of eSports matches and markets, welcome and deposit bonuses, and different depositing options.

This comes down to personal taste. At the time of writing, the most popular eSports are League of Legends, CS:GO, Fortnite and DOTA2. You’ll have the most fun betting on the games that you like the most, not the ones that everyone else is betting on. You will find that there’ll be more betting options for the more popular games though.