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The Best Serie A Betting Sites in the UK

Once upon a time, Italian Serie A was the biggest and best football league in Europe. The best players in the world played in Italy throughout the late 80s and 90s in iconic teams like Lazio, Napoli, AC Milan and Fiorentina, but financial problems have caused Serie A to lose some of its sparkle. However, football punters still love to have a bet on Italy’s top division and right here on this page we reveal the best Serie A betting sites in the UK.

It is always nice to be rewarded with a nice welcome offer for new customers, but in the long run, existing customer promotions are more beneficial. We also look at other aspects including quality of odds, range of markets and the live betting experience. If you want to know which UK bookies are the best for Serie A betting check out the final list in the next section.

Top UK Serie A Betting Sites

Bookmaker Bonus
Betfred Review
4.5/5

£30 BONUS

Bet Min £10, Receive £30 Free Bet and £30 Free Spins

New UK customers only • Only your first bet with Betfred counts towards this offer • First bet must be placed at a cumulative price of evens or greater • The minimum bet is £10 • Customers may be required to confirm their participation by responding to an automated SMS message • Your first bet must be placed on Sportsbook markets • Cashed out bets do not count towards this offer • The minimum and maximum free bet amount is £30 • All free bets are valid for 7 days • Customers depositing using prepaid Visas and MasterCards, or e-wallets will not qualify for this promotion • Full T&Cs Apply • 18+
Unibet
4.5/5

£40 BONUS

£40 Money Back Offer

18+ begambleaware.org • New customers only • Min deposit £10 • Money back as bonus if first bet loses • Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x • Sportsbook bonus must be wagered before using casino bonus • Bonus expires 7 days after opt-in • No deposit required for NI customers • Call 08081699314 to claim • Full T&Cs Apply
Bet365
5/5

£100 BONUS

Up to £100 in Bet Credits

Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply • The bonus code CD365 can be used during registration, but does not change the offer amount in any way • Full list below
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
Paddy Power Review
4.5/5

£20 BONUS

Risk Free £20 Offer

New customers only • Limited to one per person • If you’ve previously had a Paddy Power account, you will not qualify for the offer • Min deposit is £10 • Place your first bet on any Sportsbook market and if it loses Paddy Power will refund your stake in CASH • Max refund for this offer is £20 • Only deposits made using Cards or Apple Pay will qualify for this promotion • Full T&Cs Apply
Betfair Sportsbook Review
4.5/5

£100 BONUS

Up to £100 in Bet Credits

New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.
NetBet Review
4/5

£30 BONUS

Bet Min £30, Get £15 in Free Bets and £15 in Free Spins

New UK customers only • Max free bet is £15 • Cashed out bets excluded • Customers must place a qualifying bet within 7 days • Neteller, PayPal and Skrill deposits are not eligible • 50 Free Spins, worth £10 will be added to your account after qualifying bet has settled • Casino free spins are playable only on Starburst or Scudamore's Super Stakes • Casino free spins expire after 7 days • Free spins must be wagered 40x • Vegas free spins are playable only on Age of the Gods • Vegas free spins winnings must be wagered 50x • Full T&Cs apply • 18+
888Sport Review
4.5/5

£30 BONUS

Bet £10 Get £30

New UK customers only • You must enter 888sport bonus code 30F when depositing for the first time • Min deposit is £10 • Qualifying bet must be at odds of 1/2 (1.5) or higher • You must place your first bet within 30 days of registration • You’ll receive 2x £10 free bets and 1x £10 mobile free bet once your qualifying bet has settled • You have 7 days to use the free bets before they expire • Full 888sport T&C's apply
10Bet Review
4.5/5

£50 BONUS

100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org

Serie A betting promotions are not as widespread as they used to be among UK bookies. You can utilise general promotions like acca boosts, acca insurance and odds boosts for certain Serie A bets. 10Bet is the official betting partner of Serie A giants Juventus and they have an excellent welcome offer for Serie A punters. You can check out the final list of top UK Serie A betting sites above.

Betfred DD/HH (Double Delight/Hat Trick Heaven) Serie A In Play Promotion

The Bonus King Betfred has one very nice promotion that sometimes is available for Serie A matches. Goalscorer betting is popular pre-match, but nowadays many punters love to have a bet on the next goalscorer market after the game has begun. If you bet on a ‘Next Goalscorer’ in-play during a Serie A match where this offer applies and your bet wins, if your selected player scores a 2nd goal Betfred double the odds. If they get a hat trick, you’ll get triple the odds!

betfred inplay double delight promotion

However, proceed with caution because the Betfred Double Delight/Hat Trick heaven promotion does not apply to every Serie A match. To find out if a match qualifies for this promotion you need to visit the Betfred promotions page to check which matches are valid. This offer also applies to nominated Premier League, Bundesliga, La Liga, Champions League and Europa League matches.

Bookmaker Bonus
Betfred Review
4.5/5

£30 BONUS

Bet Min £10, Receive £30 Free Bet and £30 Free Spins

New UK customers only • Only your first bet with Betfred counts towards this offer • First bet must be placed at a cumulative price of evens or greater • The minimum bet is £10 • Customers may be required to confirm their participation by responding to an automated SMS message • Your first bet must be placed on Sportsbook markets • Cashed out bets do not count towards this offer • The minimum and maximum free bet amount is £30 • All free bets are valid for 7 days • Customers depositing using prepaid Visas and MasterCards, or e-wallets will not qualify for this promotion • Full T&Cs Apply • 18+

10Bet Serie A Betting Offers

10Bet started all the way back in 2003 but it took quite a while for them to make an impact in the online sports betting industry. However, they raised their profile in the UK in recent years by sponsoring a number of football clubs, including Blackburn Rovers and WBA. However, their biggest move yet came in 2019 when they became official partners of Serie A powerhouses Juventus. They have an excellent Serie A promotion that is well worth checking out, find out more below…

10Bet Juventus Betting Promotion – Get A £5 Free Bet If You Lose!

Juventus have dominated Serie A for the last few years. They are usually very short odds for most games they play, so if you bet on them you usually win! If you sign up with 10Bet and you place a £10 bet on Juventus to win a Serie A (or Champions League) match (min odds 1.80) and they lose, 10Bet will compensate you with a completely free £5 bet. Some terms and conditions apply to this offer, check them out below…

10Bet £5 Free Bet Juventus Offer T&Cs

  • Minimum stake £10 and minimum odds of 1.80.
  • 1X2 (match result) market only.
  • You must bet on Juventus to win and free bet is only awarded if Juventus lose.
  • Maximum free bet of £5 and it must be used on any sport within 7 days.
  • Free bet must be used in full and cannot be broken into separate wagers.
  • Check 10Bet for the full terms and conditions.
Bookmaker Bonus
10Bet Review
4.5/5

£50 BONUS

100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org

Serie A Free Bets and Promotions

As we mentioned earlier, not many betting sites currently run promotions that are specifically targeted at Serie A games. 10Bet are an exception, while Betfred has an in-play next goalscorer offer that occasionally applies to Serie A matches. You can use some generic promotions for Serie A wagers, check out some of the most common Serie A specials you might come across below…

  1. Serie A Acca Boost: A few betting sites are now giving their customers the option of boosting the odds on their accas. William Hill, for example, has a brilliant 3+ Leg Acca boost offer and it can be used to boost Serie A trebles and upwards. If you like placing acca bets on Serie A, watch out for Acca Boosts to pump up your profits.
  2. Serie A Acca Insurance: Acca Insurance is available from a number of UK betting sites and most can be applied to accas containing selections from Serie A. Most Acca Insurance promotions require you to place an acca with a minimum amount of selections (usually 4) and if one leg lets you down, you’ll get a free bet token matching your stake.
  3. Serie A Enhanced Odds: If you are placing single bets on Serie A matches, keep an eye out for enhanced odds offers. From time to time bookies will have enhanced prices for Serie A matches, particularly for games that are shown live on TV. Paddy Power has a dedicated ‘Power Prices’ section that is always worth checking for Serie A Enhanced Odds Offers.

List of Serie A Winners – Last 5 Seasons

Year Winner Runner Up
2018/19 Juventus Roma
2017/18 Juventus Napoli
2016/17 Juventus Roma
2015/16 Juventus Napoli
2014/15 Juventus Napoli

Serie A Winner Odds 2019/20: Can Juventus be Stopped?

As you can see from the table above, Juventus have dominated Italian football in recent years. They have won the league title for the last 8 years in a row and they are very hard to oppose, even after a shaky start to the season. At the time of writing, they were top of the table after 8 games, but they only had a point to spare over Inter in 2nd.

Juventus have a squad loaded with experience and ability and they are solid in all areas. Buffon is back between the sticks and Chiellini, Bonucci and De Ligt are all top class defenders. Juventus are a short enough price to win the title in this Serie A season, but it is hard to see how anyone else can dethrone them. At odds of 2/5 with WIlliam Hill Juventus are worth backing to win the Scudetto for the 9th year in a row.

Serie A Betting Tips 2019/20: Juventus to win Serie A @ 2/5 William Hill

Serie A Top Scorer Odds

Player William Hill 10Bet
C Ronaldo 9/4 9/4
C Immobile 11/4 11/4
D Zapata 5/1 5/1
R Lukaku 7/1 7/1
E Dzeko 12/1 12/1
D Mertens 12/1 12/1

 

Bookmaker Bonus
NetBet Review
4/5

£30 BONUS

Bet Min £30, Get £15 in Free Bets and £15 in Free Spins

New UK customers only • Max free bet is £15 • Cashed out bets excluded • Customers must place a qualifying bet within 7 days • Neteller, PayPal and Skrill deposits are not eligible • 50 Free Spins, worth £10 will be added to your account after qualifying bet has settled • Casino free spins are playable only on Starburst or Scudamore's Super Stakes • Casino free spins expire after 7 days • Free spins must be wagered 40x • Vegas free spins are playable only on Age of the Gods • Vegas free spins winnings must be wagered 50x • Full T&Cs apply • 18+

Serie A Betting Advice

There are a number of different ways to enhance your chances of making money from betting on Serie A. Our experts have some great advice for Serie A punters that should help you to start placing lots of winning Serie A wagers. We can’t guarantee that following the guidelines we list below will automatically result in winners, but it will certainly increase your prospects of profiting from betting on Serie A.

How To Bet On Serie A – Increase Your Prospects Of Profit!

  1. Serie A Squad News: We highly recommend keeping a watchful eye on social media sites like Twitter and other news sites for the latest on injuries and other squad news. Injuries and suspensions, in particular, have a dramatic impact on odds. The sooner you get the latest updates on injuries, suspensions and other relevant squad news the better chance you will have of placing value bets.
  2. Serie A Recent Form: Another thing to consider when placing wagers on Serie A is recent form. For example, if you are placing a first goalscorer bet then it makes sense to check whether your selection has been finding the net in recent matches. Backing players (and teams) that are in good form can often be rewarding.
  3. Serie A H2H: Another stat that can help you find decent value Serie A bets are head to head (H2H) records. Sometimes a team has a habit of producing their best against certain opponents, regardless of their league position. For example, Napoli has finished runner up the past couple of seasons, but they have lost 3 of their last 4 at home to Atalanta.
  4. Serie A Best Odds: The single most important thing when placing a bet of any type on Serie A is to hunt for the best odds. Prices can differ substantially between UK bookies and the only way to be sure you are getting the best odds is to shop around. If you manage to get the best Serie A odds for every bet you place then when you do back a winner, you can be sure you are getting the maximum possible returns.

Serie A Betting Markets

If you want to bet on the Serie A, where do you start. For each individual match some bookies have as many as 200 different individual markets, so make sure you pick one that gives you the highest chance of winning. Our experts reveal their thoughts on some of the most popular Serie A betting sites markets below…

Serie A Outright Betting

Betting outright is very popular with many Serie A punters and there are quite a few Serie A outright betting markets to choose from. You can bet on the outright winner market, both before the league starts and during the season, and each way betting is available (usually 1/2 odds for 1-2 places).

Other popular outright markets include Serie A top goalscorer and also the relegation markets. Before the season starts you will be able to find odds with some firms on top 4, top 6 and even top 10 finish.

Bookmaker Bonus
Coral Review
4/5

£20 BONUS

Bet £5 Get £20

18+ • Eligible UK+IRE players • Paypal & some deposit & bet types excl • Min first £10 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets • Free bets valid for 7 days, stake not returned • No cashout, restrictions + Full T&Cs apply • begambleaware.org

Serie A Betting: Match Result (WinDrawWin) Markets

Match betting on Serie A is as simple as it gets. There are three possible outcomes for every single Serie A match; a home win (1), a draw (X) or an away win (2). That is why the match betting market is also commonly referred to as the 1X2 market. You can also combine match result bets with other markets including first goalscorer or both teams to score.

One of the most popular ways punters like to bet on Serie A is to combine multiple match bets in accumulators. We urge caution when placing accas as the more legs you include, the more likely it is that at least one leg will let you down. If you do insist on placing accas, make sure to avail of some of the Serie A Acca Boost (William Hill) and Acca Insurance offers that we discussed earlier on.

Serie A: Goalscorer Betting

Betting on the first, last and anytime goalscorer markets is extremely popular, especially pre-match. However, in recent times betting on the ‘next goalscorer’ in play has exploded in popularity and if you like placing in-play goalscorer bets on Serie A, then you should definitely consider opening an account with Betfred.

They have a brilliant in-play goalscorer special that could boost your returns x2 or even x3 if you are lucky. Their in-play Double Delight/Hat Trick Heaven applies to certain Serie A games (not all) and if you place a winning next goalscorer wager and your player goes on to score a 2nd, your odds are doubled. If he scores 2 more and gets a hat-trick, Betfred will treble your odds!

Serie A Betting: BTTS (Both Teams To Score)

The BTTS (both teams to score) market is very useful for matches where the result is too tough to call. BTTS bets require you to bet on whether or not both teams will score in a match. You bet on either ‘Yes’ (both teams to score) or ‘No’ (both teams not to score).

As we briefly mentioned earlier, it is also possible to combine bets placed on the 1X2 and BTTS markets. For example, if Juventus were playing Inter and you fancied them to win an exciting game with lots of goals, Juventus to win and both teams to score would be a good wager to place.

Bookmaker Bonus
Ladbrokes Review
4.5/5

£20 BONUS

Bet £5 Get £20

18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • begambleaware.org

Serie A In Play Betting

Since the dawn of betting exchanges, in-play wagers have become increasingly common at Serie A betting sites. With many games now shown live on TV, a bettor can watch matches and react to developments in real-time by placing bets in-play. The key to a positive in-play betting experience is finding a bookie with a live betting suite with speedy, smooth software that allows you to place bets quickly.

One of the most frustrating things when betting in-play is when odds change while you are placing a wager. In play markets are very volatile and odds can change very quickly, so ideally you need a betting site that allows you to place bets speedily and with a minimum of clicks. William Hill and Unibet have good in-play betting suites but shop around to find one you like as it is a matter of personal taste.

Bookmaker Bonus
William Hill Review
4.5/5

£30 BONUS

Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
Unibet
4.5/5

£40 BONUS

£40 Money Back Offer

18+ begambleaware.org • New customers only • Min deposit £10 • Money back as bonus if first bet loses • Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x • Sportsbook bonus must be wagered before using casino bonus • Bonus expires 7 days after opt-in • No deposit required for NI customers • Call 08081699314 to claim • Full T&Cs Apply

Serie A Live Streaming Betting Sites – Unibet No.1!

Streaming of Italian football is not widely available with most UK bookies when it comes to Serie A betting sites. Or Serie B for that matter. New bookies or old bookies. However, one betting site that does have streaming of Serie A matches is Unibet.  That is right, if you sign up with Unibet not only will you be able to bet on Serie A matches, you’ll be able to stream Serie A matches live with Unibet too. They also have live streaming of Serie B matches, so Italian football bettors should definitely consider signing up with Unibet!

Serie A Mobile App Betting

Another area that has expanded massively is the mobile betting market. Nowadays, younger punters almost bet exclusively on their mobile devices and UK betting sites have reacted by designing native apps for iOS and Android devices, while others have designed one size fits all web apps that work nicely across all mobile platforms.

LeoVegas Sport has gone with the latter choice and come up with a very cool mobile web app that works on all devices. Now, their desktop site is not up to scratch in comparison to other major betting sites, but their main focus is attracting mobile punters and that is reflected in the quality of their mobile app. So, if you bet only on mobile and are looking for Serie A betting sites, check LeoVegas Sport out!

Bookmaker Bonus
LeoVegas Review
4.5/5

£100 BONUS

Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100

New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill/Neteller deposits do not qualify • Full T&Cs Apply

Serie A Betting Sites FAQs

Yes, it is legal to bet online on the Serie A in Ireland and the UK. The main thing to look out for is license details. If you are signing up with a UK betting site to bet on Serie A, check our in depth bookmaker reviews for details on licensing. If a site has a licence issued by the UK Gambling Commission then you can be pretty sure they can be trusted to keep your money and personal info safe.

Yes, we are delighted to report that at the time of writing Unibet had live streaming of Serie A and Serie B matches available. All you need to qualify for live Serie A streaming with Unibet is a positive account balance or to have placed a bet in the previous 24 hours. If you meet this criteria you can stream Serie A matches live with Unibet.

Finding the best odds for your wagers at Serie A betting sites should be your number one priority. Unfortunately there is bookie that is guaranteed to have the best odds for every single Serie A market. If you want to get the best Serie A odds there is only one solution – shop around! It will be worth the hassle in the long run.

The match result market and Serie A outrights are some of the more popular betting markets. You’ve also got handicap betting and goalscorer markets. Not forgetting Serie A accumulators either. Whatever you choose to bet on in Italian football, make sure you shop around for the best odds.