The Best World Cup Betting Sites

Betting on World Cup is very popular among UK punters, so old and new bookmakers will certainly have markets available to bet on. But not all of the best World Cup betting sites are the same. On this page, we will break down what makes the best World Cup sportsbooks. You will learn more about the markets they offer, special promotions, welcome bonuses and much, much more.

We’ll also give you a few handy tips on how to place World Cup bets with more confidence, so stay with us.

Top Nine Most Prominent World Cup Betting Sites

Casino Bonus
LeoVegas Review

£100 BONUS

Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100

New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill deposits do not qualify • Full T&Cs Apply #ad

£100 BONUS

Up to £100 in Bet Credits

Open account offer • Up to £100 in Bet Credits for new customers at bet365 • Minimum deposit £5 • Bet credits available for use upon settlement of bets to the value of the qualifying deposit • Min odds, bet and payment exclusions apply • Returns exclude Bet Credits stake • Time limits and Full T&Cs Apply.. 18+ • #ad
888Sport Review


Bet £10 Get £30

New UK customers only • You must enter 888sport bonus code 30F when depositing for the first time • Min deposit is £10 • Qualifying bet must be at odds of 1/2 (1.5) or higher • You must place your first bet within 30 days of registration • You’ll receive 2x £10 free bets and 1x £10 mobile free bet once your qualifying bet has settled • You have 7 days to use the free bets before they expire • Full 888sport T&C's apply #ad
William Hill Review


Bet £10 Get £30

New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 2x £15 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • #ad
NetBet Review


Bet £10 get a £20 free bet + up to 100 free spins

New UK customers only • £10 bet to qualify • Maximum of £20 free bet + 100 free spins • Free bets valid for 3 days • Customers must place a qualifying bet within 7 days • Neteller, PayPal and Skrill deposits are not eligible • Casino free spins are playable only on Starburst or Scudamore’s Super Stakes • Casino free spins must be wagered 40x • Time limits and T&Cs apply. #ad • 18+ #ad
bwin Review


Up To £10 Free Bet

Min deposit £10 • Max stake £10 • Min odds 1/1 (2.0) • Max free bet £10 • Horse racing excluded • System bets excluded • Deposit restrictions apply • FreeBets expire after 7 days • Full T&Cs apply • 18+ #ad
Ladbrokes Review


Bet £5 Get £20

18+ • New UK+IRE customers • PayPal and certain deposit types and bet types excluded • Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets • Free bets valid for 7 days on sports • Full Terms Apply • #ad
Royal Panda Review


£20 Free Bet

Min stake of £20 • Min odds of 1/1 (2.0) • The free bet will only be released if the initial bet loses • Starting price markets excluded • Deposit restrictions apply • Free bets will expire after 90 days • Full T&C's apply • 18+ #ad
Bethard Review


Get £5 in Real Cash for Every £100 You Wager

Max bonus is £50 • Bonus will expire after 7 days • Min deposit is £20 • Deposit restrictions apply • Bets with min odds of 4/5 (1.80) contribute to wagering 100% • Full T&Cs apply • 18+ #ad

When making this list, we took into consideration several important factors including odds, selection of markets and dedicated World Cup promotions. Research is based on our sportsbook reviews, so you can be sure that we have thoroughly examined every betting site before putting it on the top ten list. If you want to learn more about any of the bookies listed above, just click on it and the review will appear. That way, you’ll get to know more about other crucial stuff, such as sportsbook payment methods and customers support.

Special World Cup Promotions – Get the Most Out of Your World Cup Bets

Football World Cup is for sure one of the most important events for bettors and bookmakers alike. Sports fans are eager to wager money, and therefore, bookies will do everything in their power to make sure that their customers are well looked after. It means that you can expect an array of exciting offers coming from all sides. So take your time before making a decision. Be wise and carefully choose the ones that will get you the most value.

It doesn’t matter what type of bets you prefer, it’s almost certain that there will be some promotion that suits you. Bookies offer everything from top goal scorer promos to World Cup price boost and acca insurance offers. Sports events this big are always bringing tons of great betting opportunities, so be sure to use them as much as you can. Be aware that welcome offers are usually not directly connected to the World Cup games. But you can still use most of the sign-up bonuses to back up your World Cup bets.

World Cup Betting at William Hill

william hill new customer welcome bonus offer

William Hill is a huge betting brand in the UK, so it’s no surprise that they are one of the best World Cup betting sites and have one of the best World Cup betting offers we have seen so far. Everything from special offers to odds and markets is on the spot. Hills also offers live streaming option, so you’ll be able to place in-play bets and watch how the game unfolds without ever having to leave their website. They usually offer several exciting bespoke promotions for this tournament, hence we are safe to say that William Hill is one of the best World Cup betting sites in the UK.

World Cup Betting at Ladbrokes

ladbrokes new customer welcome promoLadbrokes is well known as one of the top destinations for UK bettors, and their World Cup offering makes them even more attractive. Here you’ll find an array of betting markets alongside tens of dedicated World Cup promotions. It’s all packed inside the beautifully designed betting platform, so it’s no wonder that Ladbrokes is considered to be one of the best football betting sites in the UK and beyond. If you are looking for reliable World Cup betting sites, Ladbrokes should definitely be on the top your list.

Betting on World Cup Russia 2018 – A Quick Recap

From the fans point of view, the last World Cup held in Russia in 2018 was among the most exciting ones we have ever seen. There were a lot of goals scored, plus we have seen some fantastic upsets, such as Croatia reaching the finals and eventually losing to France. But that’s the beauty of football. Even the biggest underdogs have a chance to steal the moment! England may not have gone that far, but we can take at least a bit of comfort in a fact that Harry Cain was a World Cup 2018 top scorer.

Almost every bookmaker was offering World Cup 2018 odds and promotions, so there is no doubt that it would be the same with the Qatar 2022 tournament. Since there is such a massive offer of promos and free bets, there is no point to limit yourself to only one betting brand. Be free to explore, compare and cherry-pick only the offers that best suit your needs.

Betting on World Cup Qatar 2022 – What to Expect?

World Cup Qatar 2022 Betting SitesFrom the very beginning, the World Cup in Qatar is filled with controversy. The host country has stringent laws, so many European fans didn’t like the idea of them organising the biggest football tournament in the world. Another big issue is climate since the average temperature can go way up to over 40 degrees Celsius in the hot Qatar desert. Also, this will be the last World Cup with just 32 teams, before they expand it to the 48 team format in 2026.

When we take all of this into consideration, naturally you may think that we have a slightly weaker World Cup ahead of us. But the truth is that the game of football is expanding and growing, which means that there will be even more betting opportunities in the future. You already have plenty of ante-post betting markets available for the next World Cup, and there will be new ones coming all the time.

World Cup Mobile Betting Apps

Modern betting is moving more and more toward the mobile, so almost every bookmaker has a sports app in place. Since the World Cup is an extremely popular event, it’s almost certain that you’ll find it on your bookie’s mobile app as well. Some betting sites have a slightly thinner selection of markets on mobile, but those sportsbooks are a minority. Usually, you’ll be able to enjoy a full range of markets and promotions even when placing bets from your smartphone or tablet.

World Cup Betting Markets – In-Play and Pre-Match World Cup Betting

Bookmakers take World Cup very seriously, therefore you can be sure that there will be no shortage of markets available. We can group all markets into three big groups – ante-post, pre-match and in-play bets. We recommend you to try all of these bet types since every market has its own unique flair. Since the World Cup is so famous, there will be markets available for virtually everything. In this review, we will try to focus on the most used markets so that you can get a solid foundation and later quickly improve your betting skills.

Ante-Post Markets – Place Bets Even Before World Cup Has Started

World Cup Betting at bwinAnte-Post basically means that you can bet on the outcome of the World Cup, even before the tournament has started. The great thing is that ante-post betting odds are usually released way before the actual event. So basically you can back up the team you choose to win it all, even more than a year before the actual finals game. These kinds of bets usually come with very high odds. So if you have a little luck and a lot of patience, you can cash out some very nice winnings by placing ante-post World Cup bets. We have listed below some of the most common ante-post bets, so be sure to scroll down and check it out.

  • Tournament winner – Pretty obvious market, just pick the team you think will win the World Cup. Make sure to research first which bookie gives the best odds on your favoured team.
  • Best scorer – Or the ‘Golden Boot’ market how some people like to call it, lets you pick a player who you think will score the most goals throughout the whole tournament.
  • Team to score the most goals – This market lets you back up a team who you think will score the most goal during the whole competition. Our advice is to always look either for teams that have easy groups, or the ones that will most probably go really far in the tournament.
  • Tournament finalists – As the name says, you can choose the teams to reach the finals. This can be a pretty hard guess, so naturally, the odds tend to be very high on this market.
  • Stage of elimination – Here you can try to guess how far will some team go in the tournament. For example, you can choose France to get eliminated in the semi-finals.
  • Top Continent Team – This is a market that requires a bit more research. It let you choose which team from a particular continent will get the furthest. For instance, what South American team will make the best result on the World Cup.

Top World Cup Pre-March Betting Markets

These are the classic football betting markets all bettors have seen before. For the World Cup, there will be even as much as 200 different markets for each game, so we are going to focus only on a few most important ones. If you are already a football fan, this should be pretty easy for you to understand since the markets are all the same as for any other football match. Here are just a few things you can place your pre-match World Cup bets on:

  • Match winners or draw
  • Both teams to score
  • Goalscorers
  • Handicaps
  • Over/Under
  • Corners
  • Cards

In-Play Betting on World Cup Matches

If you want to add even more excitement to the World Cup betting, consider live markets. In-play betting covers all bets placed after the beginning of the game, meaning that you’ll be able to adjust your bets as the action unfolds on the field.

The great news is that almost all sites have live betting installed. There are usually tens of in-play markets available, so you would have plenty of options to choose from. If you still haven’t decided where you want to play, we recommend you to give 888sport a shoot. They have a fantastic in-play betting section, plus a live streaming option installed on their site. It means that you will be able to watch live games straight from their website and in that way place in-play bets with even more confidence.

World Cup Betting Tips

The best way to enhance your chance of winning is to look at the stats and gather as much info about the teams as you can. World Cup games can be especially tricky to guess because teams don’t play that often, hence the form can vary. We have prepared a list of betting tips that can help you improve your betting skills, so be sure to give it a look.

  • Team news – This is very important since national teams are much more prone to changes than the clubs. Look for the news all the times because there is a solid chance that some players may quit their teams.
  • Team chemistry – National teams don’t play that often together, so the chemistry can be an issue. We have seen so many times that group of fantastic players massively underachieve on the World Cup.
  • Don’t bet with your heart – World Cup is filled with emotions, but you should try to stay out of it. Always bet on the most probable outcome, regardless of what you personally think about the teams.
  • Know team motivation – This applies to the group matches. If a team already know that they are making it to the knock out phase, they will most probably try to save energy for the rest of the tournament.

Best World Cup Betting Sites – Conclusion

The FIFA World Cup is considered to be the largest sports event in the world, with more than 3.5 billion people watching the spectacle worldwide in 2018. It doesn’t get any bigger than that, so naturally betting fans are waiting impatiently for the next one. Once the World Cup begins, everybody wants to be a part of the action. So you can expect that almost every decent betting site will offer an array of markets and special promotions for this event. Our advice? Pick one that suits you best and enjoy watching the biggest sporting event on earth.

World Cup Betting Sites FAQs

Yes, you can bet ante-post tournament winner market even years before the World Cup starts. Also, you can place ante-post bets on top goalscorers, tournament finalists and several more exciting markets.

Yes, almost all bookies have World Cup live betting installed. Just visit the in-play betting section on your favourite betting site and enjoy some live action.

Yes, almost every bookmaker has a mobile betting app in place. You can either use your mobile browser to access the betting site or visit the Google Play Store or the App Store to check out if there is a native app available.

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