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Live Betting Sites – Enjoy the Thrill of the Best In-Play Live Odds

Is there anything more exciting than winning a bet after backing a team to win in-play when the match is level with just a couple of minutes left? It’s a tough feeling to beat! In-play betting, or live betting as most people refer to it as is available on most of the top sports and gives punters the opportunity to turnaround bets quickly. There are also some great odds on offer, especially if you back the underdog.

On this page, we’re going to run you through the best live betting sites, what’s good about betting live in-play on horse racing and other sports, who might have the best mobile app for in-play betting, and the types of in-play bets you can enjoy. Our first port of call is the best live betting sites.

The Best Live Betting Sites in the UK – Top 7

Bookie Bonus Play
Unibet Review Unibet Review £40 Money Back Offer Visit
18+ • Deposit £10 • Wager bonus money 3x at min. at odds of 2/5 or greater in Sportsbook • If you use your sports bonus on casino – wager bonus money 25x on casino games • Bonus expires after 7 days • £10 casino bonus credited next working day • 35x wagering on casino bonus • 1 bonus can be used at a time • Sportsbook bonus must be wagered before casino, unless bonus has been forfeited • Further T&Cs Apply • begambleaware.org
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.
William Hill Review William Hill Review Bet £10 Get £30 Visit
New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 3x £10 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
LeoVegas Review LeoVegas Review Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100 Visit
New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill/Neteller deposits do not qualify • Please read full T&C's • 18+
Paddy Power Review Paddy Power Review £20 Money Back Offer Visit
New customers from the UK or Republic of Ireland only • The minimum deposit is £20 • Only deposits made with credit/debit cards and PayPal are eligible • Only sportsbooks bets qualify • Your first ever bet will be counted as the qualifying bet • Maximum refund is £10 • Refund will be processed within one hour after the qualifying bet has been settled as a loser • Customers registering through this offer are not eligible for any other sign up promotion • 18+ • Full T&Cs Apply
Betfair Sportsbook Review Betfair Sportsbook Review Up to £100 in Bet Credits Visit
New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.
10Bet Review 10Bet Review 100% up to £50 Visit
Promo codes apply • Min deposit is £15 • Deposit restrictions apply • 5x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org

The list above is in no particular order, but these are the top sports betting sites who offer live betting. These are the guys who have the best options available. If you choose any of these, your in-play experience is going to be a good one.

What is Live Betting?

We’d like to think everyone knows what live betting is, but if you’re a complete novice then let’s explain briefly. In simple terms, is means betting while the match or event is going on. In terms of sports betting in-play at an online betting site, what happens is you are initially able to bet on pre-match events. Before an event starts. Once the event begins, markets get turned in-play and you can then begin to bet live. Depending on which sport you’re betting on, prices can change every single second, which is why so many punters love live sport betting sites and betting in-play.

A lot of the top sports betting sites in the UK offer a live streaming service too. Betting sites with live streaming tend to be more popular. Why? Well, because a lot of punters love to bet in-play as they are watching the action.

Pre-Match Betting vs Live Betting – What’s the Difference?

We touched on it just now. It’s very easy to understand. Back in the day, you could only really bet on a win draw win outcome before an event began. This is pre-match betting; betting on a match before it starts. Now technology has advanced at an incredible rate over the years, you can bet live in-play on a number of sports and markets these days.

As we move towards a mobile-first way of thinking, mobile betting on live events is growing increasingly popular, which means that more bookmakers are improving their live betting offering. You rarely find a bookmaker nowadays without a live betting section on their sportsbook. You maybe be wondering what there is to bet on. It leads us on to the next section…

Live Betting Bonuses – What’s on Offer?

william hill in-play tennis bonus

Whenever you initially go to sign up at a new sports betting site, there’s often a welcome bonus available for you to snap up. Take advantage of these on our bonuses page, we’ve listed some great ones there. A lot of the welcome bonus offers include live betting, which is great news. So, for example, you might need to bet £10 on a sporting event to get £30 in free bets. A lot of the bookies offering this promotion will allow any bet, as long as the odds meet a certain criterion, such as higher than 1/2.

Here are just a few top welcome bonuses on offer that include live betting as part of their T&Cs.

Bookie Bonus Play
LeoVegas Review LeoVegas Review Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100 Visit
New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill/Neteller deposits do not qualify • Please read full T&C's • 18+
Paddy Power Review Paddy Power Review £20 Money Back Offer Visit
New customers from the UK or Republic of Ireland only • The minimum deposit is £20 • Only deposits made with credit/debit cards and PayPal are eligible • Only sportsbooks bets qualify • Your first ever bet will be counted as the qualifying bet • Maximum refund is £10 • Refund will be processed within one hour after the qualifying bet has been settled as a loser • Customers registering through this offer are not eligible for any other sign up promotion • 18+ • Full T&Cs Apply
10Bet Review 10Bet Review 100% up to £50 Visit
Promo codes apply • Min deposit is £15 • Deposit restrictions apply • 5x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org

Not only can you make use of live betting with a welcome bonus, but bookies also often have bonuses for existing customers. A fair few of these existing customer offers are in-play bonuses. For example, William Hill offers 10% cashback on your in-play Tennis losses each and every week. Bet365 have, in the past, offered a free £50 in-play bet if you place a pre-match bet on the same match.

There are loads out there, you’ve just got to find them. Have a check of a sportsbook’s existing customer promos before signing up if you’re looking for these types of bonuses. You don’t need to already have an account just to see what they offer.

Live Betting Sites – Types of In-Play Bets

There are many in-play markets and match events to bet on. What’s available to you really comes down to which sport you fancy betting on. The three most popular sports to bet on at live sport betting sites in the UK are football, tennis, and cricket. Horse racing is up there too, but in-play betting on this sport is best done on the exchanges, notably Betfair or Betdaq. Let’s focus on all four and take a deeper look at the best live sports betting sites for these sports and the markets on offer.

Live Football Betting – Many Different Bets Available

Football live betting sites are the most popular when it comes to in-play betting. As the game unfolds, there are hundreds of in-play selections available to punters to back. Live betting on football is great, it really is. If you like football, you’ll love it. The in-play bets can be broken down into categories. Let’s list them:

  • Goals – Correct Score, Over/Under, First Half Over/Under, Second Half Over/Under
  • Cards – Player to the Carded, Next Team Card, Over/Under Cards, Team with Most Cards, Red Card Live
  • Corners – Total Corners, Under Over Total Corners, Team with Most Corners, Home Corners, Away Corners
  • Team – Match Result, Double Chance, Both Teams to Score, Next Team to Score
  • Player – Next Goalscorer, Player to be Carded, Last Goalscorer, Player to Score 2+, Player to Score a Hat Trick
  • Half-time – HT Winner, HT/FT, HT Correct Score
  • Interval Markets – Next 1 Minute, Next 5 Minutes, Next 15 Minutes

Live streaming football is a must if you can't get to a TV and want to bet as the match unfolds. You can watch live football streaming free at a lot of the top UK bookies. All they ask is that you've either had a bet on the event or you have a positive balance in your account. Sometimes you might have to adhere to both of those terms.

The Best Football Betting Stats – There's an App for That

For any football fan, trying to understand what's going on in every game when you have an acca on is very difficult. Thankfully, bookies will have live football scores on their site and on their mobile app for punters to keep track of.

You might want to look at football form in terms of a football form guide on who's playing well, maybe even take a look at the Championship home and away table if you're thinking of backing a team in that league for example. The best betting sites for football will have all of these stats so you won't have to go anywhere else.

The likes of Betfair and William Hill can send notifications to your mobile phone as to who's scored and when. That can come in handy when you've done a bit of goal betting or have a big acca on. What LeoVegas have recently launced, which punters are loving, is their own alerts app.

LeoAlerts – LeoVegas, the King of Mobile Betting

Their words, not ours. And they are the king of mobile in a lot of people's eyes. Their app is great. But what's made them even better is their new LeoAlerts mobile app. It's separate to their usual betting app, and it's available on Android and iOS.

Essentially, it's a new live scores app where you're able to set your own personalised notifications. You can receive push notifications to your phone reminding you that your chosen match is about to begin or that a goal's just been scored, plus much more.

We're not saying it's the best live scores app around, it's too early to judge, but it's certainly worth getting even if you don't bet at LeoVegas. Say you've backed some teams to score over 1.5 goals in the first half, you can set your notifications up on LeoAlerts to send you a message if over 1.5 goals are scored in the first half of each game. Pretty clever stuff. As the LeoAlerts app grows in popularity, it wouldn't be a surprise to see other bookies follow suit with something similar.

Football Live Betting Sites – The Top 3

Bookie Bonus Play
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.
Betfair Sportsbook Review Betfair Sportsbook Review Up to £100 in Bet Credits Visit
New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.
William Hill Review William Hill Review Bet £10 Get £30 Visit
New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 3x £10 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org

Horse Racing Live Betting – Fast Paced and Exciting

Unlike many other sports that take a while before it ends, horse racing is sometimes over in seconds, especially if it is a 5f race for example. In-running betting, or in-play betting, however, you like to refer to it as isn’t always guaranteed at horse racing betting sites. This is because it’s a very volatile market and the bookies don’t have the resources available to offer live betting for horse racing. If they tried to trade it manually it’d a nightmare. Pretty much impossible.

In-Play Trading – Using Exchanges to Bet on Horse Racing

With most sports betting sites, any horse racing in-play race will have just the main win market available to bet on. So it’s a simple back to win. If you decide you want to bet with Betfair, for example, they have an exchange where you’ll find many more in-play betting markets such as:

  • Win
  • Each-Way
  • Place
  • 2 Places
  • 3 Places
  • 4 Places

You can either back a selection or lay a selection. You might be wondering what is a lay bet? A lay bet is simply betting on something not to happen. The opposite of backing a selection. Bear in mind, though, that your liability is often quite high unless the horse is odds on, but if you tend to bet a fair amount, it’s a good way of betting to turnover a hefty amount in a quick space of time.

Of course, the best way to trade in running on horse racing is to actually go to the track and have a bet on your mobile when you’re there and the race is going on. As much as live streaming and live pictures from the racecourse are great if you’re at home or on your mobile device, you’re always going to be a second or two behind those at the track.

If you do rely on live horse racing streaming, it's best to bet on longer races whilst you watch horse racing live. Why? Exactly due to the reason just mentioned. If you're betting on 5f race, the fact pictures on a live stream are behind by a second or two will leave you vulnerable on the Exchanges especially.

Betting Sites with Live Horse Racing – Top 3

Bookie Bonus Play
Betfair Sportsbook Review Betfair Sportsbook Review Up to £100 in Bet Credits Visit
New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.
William Hill Review William Hill Review Bet £10 Get £30 Visit
New online customers only • Min £10 stake • Win only • Min odds 1/2 • Free bets paid as 3x £10 • 30 day expiry • Free bet/payment method/player/country restrictions apply • Full Terms Apply • 18+ • begambleaware.org
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.

Types of In-Play Cricket Bets

Live cricket betting is growing in popularity all the time in the UK. Odds will fluctuate quicker depending on the type of cricket being played. Odds on a One Day International (ODI) or a Twenty20 match will change more frequently than if you were looking to bet on test match cricket.

Here are just some of the live in-play Cricket markets on offer and most of the top sports betting sites in the UK:

  • Match Odds
  • Team A Total Runs / Team B Total Runs
  • Top Team A Runscorer / Top Team B Runscorer
  • 1st Innings 50 scored? Yes/No
  • 1st Innings century scored? Yes/No
  • Nth Wicket Caught? Yes/No
  • Top Match Batsman
  • Runs Fall of Nth Wicket Over/Under

The likes of bet365, William Hill, and Unibet all offer a live cricket streaming service, and they're worth using if you've got a bet on and have some time to kill. Granted, a cricket match can go on for a very long time, so there's not always a need to keep tabs on the live action all of the time. You'll need to make your move at some point and place a bet, though.

You might want to watch an Australia vs England cricket live streaming service. The mentioned bookies will have you covered if you can't get to a TV. What's good about Cricket is that it doesn't matter too much if the pictures are delayed by a couple of seconds as the play is relatively slow in comparison to other sports. If you're in need of live cricket streams, whether it's ICC live cricket streaming or live IPL cricket streaming, bet365, William Hill or Unibet are good choices.

Cricket Live Betting Sites – Top 3

Bookie Bonus Play
LeoVegas Review LeoVegas Review Bet Min £10, Receive 100% Mobile In-Play Profit Boost up to £100 Visit
New customers only • Deposit £10 min and claim in ‘my offers’ 1x 100% mobile in-play profit boost • Qualifying bets must be on mobile and on in-play markets • Qualifying bets must be placed within 7 days of your first deposit • Max qualifying stake £10 at minimum odds of 1/1 (Evens) • Max extra winnings £100 • Valid for 30 days • Skrill/Neteller deposits do not qualify • Please read full T&C's • 18+
Unibet Review Unibet Review £40 Money Back Offer Visit
18+ • Deposit £10 • Wager bonus money 3x at min. at odds of 2/5 or greater in Sportsbook • If you use your sports bonus on casino – wager bonus money 25x on casino games • Bonus expires after 7 days • £10 casino bonus credited next working day • 35x wagering on casino bonus • 1 bonus can be used at a time • Sportsbook bonus must be wagered before casino, unless bonus has been forfeited • Further T&Cs Apply • begambleaware.org
Paddy Power Review Paddy Power Review £20 Money Back Offer Visit
New customers from the UK or Republic of Ireland only • The minimum deposit is £20 • Only deposits made with credit/debit cards and PayPal are eligible • Only sportsbooks bets qualify • Your first ever bet will be counted as the qualifying bet • Maximum refund is £10 • Refund will be processed within one hour after the qualifying bet has been settled as a loser • Customers registering through this offer are not eligible for any other sign up promotion • 18+ • Full T&Cs Apply

Live Tennis Betting – Changes Every Second

Another extremely popular sport for live betting, Tennis has a wide range of markets to choose from when betting in-play. When the likes of Roland Garros or Wimbledon are underway, you’ll see more markets available to bet on in-play, but even the smaller events such as the Challenger Series have plenty of markets to be on live. Some of the markets you can bet on include:

  • Match Odds Betting
  • Set Betting
  • Game Betting
  • Total Tie Breaks Over/Under
  • Set Winner
  • Game Winner
  • Correct Score
  • Total Games Over/Under

Live Sports Betting Sites with In-Play Tennis – Top 3

Bookie Bonus Play
bet365 Review bet365 Review Up to £100 in Bet Credits Visit
Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply.
Betfair Sportsbook Review Betfair Sportsbook Review Up to £100 in Bet Credits Visit
New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.
10Bet Review 10Bet Review 100% up to £50 Visit
Promo codes apply • Min deposit is £15 • Deposit restrictions apply • 5x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+ begambleaware.org

The Best Live Streaming Sites

We can't have a live betting page without mentioning one of the most important parts of in-play betting. Live streaming is essential if you want to bet in-play and understand what's going on in the match. It's all very well trying to go off of stats that are being gathered as the event is going on, but there's nothing better than being able to watch the action live onsite, as you have the market open ready to make your move.

We've all been there. On a site that doesn't offer live streaming, watching the action on a live visual and getting excited whenever there is a dangerous attack when, in reality, the ball might just be being held up by the corner flag.

It's worth noting here, as you're probably already aware, that live streaming is always subject to a delay of a few seconds. The best way to bet live in-play is by being at the event itself. Whether that's courtside at a tennis event or at a football stadium, being there yourself beats everything. However, not many people have the privilege of being able to be at the event. They rely on live streaming. And it's great, it really is. Those sites that do not offer it are missing out, there's no doubt about that.

Some bookies are better than others when it comes to live streaming, and there are some who offer a better live betting experience in certain sports compared to others. Here are our best picks as to who offers the best live streaming service in the top sports in the UK.

Sport Best Bookmaker
Horse Racing bet365
Football bet365
Tennis William Hill
Basketball Betfair
Darts bet365
Snooker bet365
Greyhounds BetVictor
Rugby bet365
eSports Betway

 

Live Betting Odds – Know When to Make Your Move

The most important aspect of live betting on sports is knowing when to make your move in the market and place your bet. The odds reflect how the event is going at that time, and they’ll be changing rather quickly depending on how long the match or event is. Place a bet when you have no knowledge of what’s really happening, and it’s destined for failure. Do not bet live in-play unless you can see what’s happening in the match, game, event, whatever it is. Betting blind is a recipe for disaster.

If you’ve not experienced in-play betting before and want to give it a try, you’d probably like some live betting tips. You’re in luck…

Live Betting Tips and In-Play Strategy

If you follow the following steps, your live betting adventure should turn out to be a good one. We’re going to use betting on football as an example.

  1. Wait before you bet
  2. Look at the stats
  3. Seek out value
  4. Back the favourite when behind
  5. Late bets

Let’s dig deeper and explain these in more detail.

Wait Before You Bet

Unless someone scores straight away, the odds are not going to change much at all at the beginning of the match. Wait five or 10 minutes so that you can see who’s started the better.

Look at the Stats

Most sports betting sites have great live betting stats to keep track of. See who’s got the upper hand in the opening 15 minutes before placing a bet. Who’s had more possession? Who’s attacking more? Ask yourself those questions.

Seek Out Value

It’s all about riding it out until at least half time here. Odds will change, that’s a given, but they will change drastically if, say, the 1/4 favourite is being held 0-0 at half-time. Even though you think the favourite will win, it’s worth waiting until half-time sometimes to get better value. If they’re the better side and have done everything but score, back them midway through the match.

Back the Fav When Behind

It can be a good idea to back a strong favourite if they concede an early goal. If, say, Manchester City concede early against West Ham, their odds will rise. Back them to turn it around. Unless they’ve conceded towards the end of the match, then don’t bother. Only back a strong favourite for value if they fall behind early in the first half.

Late Bets

As the old saying goes, you’ve got to bet big to win big. We’re all for responsible gambling, of course, so please bear that in mind. Please reach out to the likes of BeGambleAware or GamCare if you need to. However, if you can afford to bet big, it’s worth lumping on a side when they’re a couple of goals to the good with not much time left. The odds will be short, but a large stake will still return good money. Sportsbooks can limit your maximum bet, so it’s best to use an Exchange like Betfair in these instances. Unless you’re a sportsbook VIP that is.

Live Betting Sites FAQs

The best live betting sites in the UK have been listed above. They include the likes of Betfair, William Hill, bet365, and Paddy Power.

You can, but it depends on the market. If you’ve bet on an outright market, technically it’s in-play as the season is ongoing, but the bookmaker might not have the market set up for cash out. When betting on a selection, always check to make sure cash out is available on that market. If it is, you can usually cash out whenever you want.

Not every sports betting site in the UK has live streaming on offer to its customers. They’ll have live in-play markets, but not the video to watch the live action unfold. Always check their in-play offering to see if live streaming is available. Furthermore, if live streaming is offered, there may be terms attached. For example, you might not be able to watch a certain event unless you’ve bet a certain amount on it already.