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The Best VIP Betting Sites in the UK

Bookmakers are always offering new customers some betting bonuses for opening a new account. The promos vary from free bets to matched deposit bonuses and, occasionally, no deposit sports betting offers. A bookie may also offer some VIP bonuses – extra privileges for a loyal punter as part of a VIP programme. If you’re on the hunt for the best VIP betting sites, you’ve come to the right place.

What is the best bookie to pick when looking for a VIP betting bonus? On this VIP betting sites page, we’ll outline the best bonuses on offer for existing customers who are looking to climb the VIP ladder, and we’ll also let you know the best bonuses for new customers at those sports betting sites.

Top 7 VIP Betting Sites

VIP Betting Sites – What VIP Programmes are Available?

Over the years, VIP loyalty bonuses have changed considerably. Years ago, it used to be just the high rollers, high stakes punters and profitable gamblers who were accepted as VIPs. Showered with gifts and days out so the bookmaker would retain you as a customer. You could then continue to bet at their sportsbook or play at their online casino. As long as you kept spending your money they were happy.

Nowadays, some VIP programs are for absolutely everyone. You might accumulate points the more you spend in order to be rewarded with some free bets or free spins, or you might still be that high roller who they still love.

What are the different types of VIP Loyalty Schemes?

Good question. The following list is by no means exhaustive but it’ll give you an idea of what VIP betting bonuses are around at some of the best sports betting sites in the UK.

  • Deposit reward schemes
  • High stakes bonuses and perks
  • Cash rewards for frequent betting
  • VIP Priority Points program
  • Invite Only VIP Scheme

These are all pretty self-explanatory, but a lot of these loyalty programmes are broken down into tiers. Most bookies use platinum, gold, silver, and bronze levels to separate their most loyal customers.

888Sport VIP Program – Premier Player Rewards

888sport vip premier player rewards

888Sport has an appealing VIP program which is different from some of the others. And rightly so, they should all be unique, to be honest. This one is all about how much you wager. To put it simply, the more you stake, the better the reward you’ll receive. All you need to do is use real money to bet on any market at 888Sport. The only stipulation is that the minimum odds of each selection, either as a single or part of a multiple, must be at 1/2 (1.5) or higher.

The table below shows you how much you need to stake in order to get a certain cash reward. You can play this every single week too. Fill your boots.

Stake Cash Reward
£50 – £249 £5
£250 – £499 £7.50
£500 – £999 £10
£1000 – £1499 £15
£1500 – £2999 £25
£3000+ £50


Bookmaker Bonus
888Sport Review


Bet £10 Get £30

New UK customers only • You must enter 888sport bonus code 30F when depositing for the first time • Min deposit is £10 • Qualifying bet must be at odds of 1/2 (1.5) or higher • You must place your first bet within 30 days of registration • You’ll receive 2x £10 free bets and 1x £10 mobile free bet once your qualifying bet has settled • You have 7 days to use the free bets before they expire • Full 888sport T&C's apply

Become a Unibet VIP with Secret Unibet VIP Points!

unibet vip program

OK, so it’s not quite the straight forward VIP club where you rack up points like a loyalty scheme to move towards some great rewards. But a lot of punters love a secretive VIP club. We’ve speculated that it’s Unibet VIP points in that you might be building those up in the backend for an account manager to see, but we’re not entirely sure. That’s how secretive it is.

What we do know, however, is that the Unibet VIP program does definitely exist. What you need to do is spend money with Unibet at regular intervals via their sportsbook, casino, or their poker product, and you may get a call from a VIP account manager in the future.

Unibet does not list what’s on offer with them as a VIP member, but if you do make it to Unibet VIP status, expect to receive plenty of goodies. Free tickets to the races, football tickets in an executive box, faster withdrawals, and much, much more. It’s well worth aiming for.

Bookmaker Bonus


£40 Money Back Offer

18+ • New customers only • Min deposit £10 • Money back as bonus if first bet loses • Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x • Sportsbook bonus must be wagered before using casino bonus • Bonus expires 7 days after opt-in • No deposit required for NI customers • Call 08081699314 to claim • Full T&Cs Apply

Coral VIP Priority Program

coral vip program

Coral’s VIP program is open to absolutely anyone. There’s no secrecy with their offering and you can find a whole page dedicated to their VIP priority program on their website. Essentially, it’s a tiered system of platinum, gold, silver, and bronze. The more you deposit each month, the higher up the ladder you’ll climb, thus enjoying better betting bonuses and gifts.

As per the info on their site, priority points are earned in the following way:

  • 2 points for every £10 stake on Slots, Scratchcards, and Bingo
  • 1 point for every £10 stake for all other casino games
  • 2.5 points for every £10 stake for sports single bets
  • 3 points for every £10 stake for sports multiple bets

There are certain targets to aim for as well as minimum monthly deposits for each level.

Level Deposits Priority Points
Bronze £1000 1500
Silver £2000 2500
Gold £4000 12500
Platinum Invite Only


As mentioned, the more you spend, the better the rewards. We’ll explain what kind of VIP rewards are on offer in the next section. In all honesty, the Coral VIP program is probably for the punter that enjoys spending a lot of money. If you’re a punter who deposits under £1000 a month, this one isn’t really for you. Don’t let that put you off joining Coral though. Their welcome bonus is good enough to sign up for at least.

VIP Betting Sites – What VIP Gifts Can I Get?

Although you might spend a lot of money at one bookie, the VIP scheme is there to look after you and treat you well. And most of them do just that. Some of the perks are incredibly appealing. As with the Coral and 888Sport examples above, you tend to be rewarded with more perks the more you spend or the further up the loyalty ladder you climb. Here are some of the VIP perks available at some of the top betting sites…

  1. Free Bets – Bookies often reward punters with free bets to keep them happy when they’re spending a fair amount.
  2. Cash Rewards – As with the 888Sport example, if you stake enough, some of the rewards include cashback.
  3. Exclusive Promotions – This is quite vague but it really could be anything from an acca bonus to some free spins on a certain day of the week if you bet enough.
  4. Prize Draws – You could enter a prize draw every day, week or month, with the prizes greater for those that last longer. Prizes can range from football tickets or a signed shirt to a holiday or even a car!
  5. Enhanced Odds – Depending on what you prefer to bet on, you could be offered better odds than what’s onsite.
  6. Personal Account Manager – You’ll either have one person dedicated to looking after you and your account or there will be a team of a few people looking after you. Feel free to ask them for some extras like changes to some T&Cs for you or an enhanced price.
  7. Hospitality Invitations – Fancy sitting in a box watching Liverpool at Anfield in a Champions League match? It’s possible. Anything’s possible. If you’re betting with a firm who sponsor some top teams or events, you might just be in luck.
  8. Free Tickets to Events Like the Cheltenham Festival – Your account manager might invite you and a friend to the Boxing one Saturday, things like that. There are some great tickets to be had. Football, darts, rugby, there’s a lot of options open to VIP customers.
  9. Faster Withdrawals – Get your account manager on the case to withdraw your funds and send your winnings over to you quicker than normal.
Bookmaker Bonus
NetBet Review


Bet Min £30, Get £15 in Free Bets and £15 in Free Spins

New UK customers only • Max free bet is £15 • Cashed out bets excluded • Customers must place a qualifying bet within 7 days • Neteller, PayPal and Skrill deposits are not eligible • 50 Free Spins, worth £10 will be added to your account after qualifying bet has settled • Casino free spins are playable only on Starburst or Scudamore's Super Stakes • Casino free spins expire after 7 days • Free spins must be wagered 40x • Vegas free spins are playable only on Age of the Gods • Vegas free spins winnings must be wagered 50x • Full T&Cs apply • 18+

VIP Betting Sites – How to Become a VIP

OK, so you now know what perks are on offer at numerous sports betting sites, and you know the kind of schemes on offer and the free VIP betting sites available. But what are the basics? What do you generally need to do as a punter to be considered?

Deposit Every Month

Deposit big and spend big. Or deposit often and spend often. The bookies will always want you to lose your money, that’s just how the game goes, but even if you win a lot, you can still gain VIP status, especially on sites that don’t tend to restrict you. Some sites do restrict your max bets if you start to win a lot, but if that ever happens, get on to live chat and try and figure something out. If that fails, switch bookie.

Avoid Withdrawals if Possible

I know, I know. You win a lot of money and the first thing you want to do is withdraw it. However, if you can, keep it in your account and spend a little from it. Maybe use that as your betting fund from now on. Unless you’ve won a fortune, then withdraw some by all means.

Try and Skip Selections with Low Odds

Betting huge sums of money at very low odds isn’t attractive to the bookmaker when they’re looking for potential VIPs. With that in mind, try and frequently back selections that are at least 1/2 or higher.

Bookmaker Bonus

£100 BONUS

Up to £100 in Bet Credits

Open Account Offer • Up to £100 in Bet Credits for new customers at bet365 • Min deposit £5 • Bet Credits available for use upon settlement of bets to value of qualifying deposit • Min odds, bet and payment method exclusions apply • Returns exclude Bet Credits stake • Time limits and T&Cs apply • The bonus code CD365 can be used during registration, but does not change the offer amount in any way • Full list below

Mix up your Betting Pattern

A lot of punters will stick to the same bet as their bread and butter, but if you can mix it up then that’s only going to be seen as a positive thing in the eye of the bookie. They’re often looking for a punter than spends a lot on random events. This is one of the ways they try and identify a ‘mug’ punter. But you’re no mug, of course, but be conscious of what you’re betting on. You’ve got more chance at becoming a VIP if your bets are varied. Even switch it up and move to their online casino for a short period.

Bet Live In-Play

This comes under the previous heading too in terms of mixing up your betting pattern. Don’t stay on pre-match odds, come away from that at times and place some in-play bets at live betting sites. Live betting is a great way of making quick profits too if you’re clever enough.

So if you want to be seriously considered as a VIP, remember the following indicators:

Positives Negatives
Deposit regularly Do not withdraw too often
Place higher stake bets Betting at low odds isn’t great
Vary your bets Don’t bet infrequently
Bet live in-play Don’t bet on niche events and markets


VIP Betting Sites – Are There Any Downsides?

vip logo

What we’ve explained so far are all the wonderful rewards you can enjoy if you do make it as a VIP at one of the many sports betting sites in the UK. What we’ve not touched on yet are the negatives surrounding being a VIP. Gambling should always be fun, but none of this VIP treatment comes for free. You only get to become a VIP if you spend money. Of course, it goes without saying, but please only bet what you can afford. So you’re still technically paying to be a VIP, but I guess the same could be said with a Tesco Clubcard.

Another drawback of being a VIP is that, more often than not, the programs all tend to be weekly or monthly. That means that you might be great one month, but if you don’t at least keep up with how you were doing in terms of deposits and bets, you might lose your VIP status the following month. It’s not easy to stay as a VIP. Think of it as an enjoyable perk if you make it, but never think of it as a negative if you lose your VIP status. Keep it fun. If you ever need any help with your betting, feel free to contact the likes of GamCare. They are a great provider of information, advice, and support for anyone affected by problem gambling.

Bookmaker Bonus
BetRegal Review


£10 Free Bet

Max Free Bet is £10 • Min deposit is £10 • Min odds of 1/1 (2.0) • Deposit restrictions apply • Min odds on free bet are 4/5 (1.80) • Acca bets excluded • Cash out excluded • Full T&Cs apply • 18+
10Bet Review


100% up to £50

18+ • Min deposit is £15 • Deposit restrictions apply • 8x wagering on deposit and bonus • Min single bet odds of 4/5 • Min acca odds of 2/5 • Terms must be met within 30 days • Full T&Cs apply • 18+

The Difference Between a Loyalty Club and a VIP Club

All throughout this page, we’ve mentioned VIP and Loyalty in the same sentence or paragraph. They’re the same thing though, right? Sort of. Let’s explain…

A loyalty scheme is what we’ve been talking about above, using the Coral and 888Sport examples. When a punter picks up enough points to exchange them for something like a free bet or some free spins. You can call it a VIP scheme too, it’s the same thing at this stage. What sets loyalty and VIP apart is when a dedicated account manager becomes available. Your own personal account manager. That’s when you know it’s truly VIP status. Bettors picking up points to exchange for free bets are not quite VIPs yet.

A lot of bookmakers merge the two, so the loyalty program becomes the VIP program after a certain period of time. But the VIPs are the ones who spend big and bet often.

My Bookie Doesn’t Have a VIP Program – What Shall I Do?

That’s up to you. If you love betting with your chosen bookmaker but they’ve not got a VIP scheme, then you need to weigh up whether it’s worth it personally for you to move over to another bookie. There are so many great welcome offers around at new bookmakers, you won’t regret at least getting an additional bookie to bet with. Even if it’s just to use their welcome bonus initially. Whether you end up becoming a bet365 VIP, a Ladbrokes VIP, a Coral, VIP, a Betway VIP or get a VIP account with someone else, enjoy all of the perks that will be coming your way.

Bookmaker Bonus
Betfair Sportsbook Review

£100 BONUS

Up to £100 in Bet Credits

New customer offer • Place 5 x £10 or more bets to receive £20 in free bets • Repeat up to 5 times to receive maximum £100 bonus • Min odds 1/2 (1.5) • Exchange bets excluded • Full Betfair T&Cs apply.

VIP Betting Sites FAQs

VIP betting is where you’re placing bets to retain your VIP status. You might be betting to build up loyalty points or simply betting to hit a certain threshold to move up the VIP levels. If the bookmaker your betting with has a VIP program then, essentially, every bet you make is a VIP bet. It all goes towards that goal.

In a word, no. Becoming a VIP is technically free, but don’t forget you are spending money to potentially obtain VIP status.

Sometimes it’s hard to find out. Some VIP programs are clear and visible on a bookmaker’s website. However, some are pretty secret and invite only, so you might only know about them if you get a call from a VIP account manager.

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