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Bookmaker Promotions

Bookies offer a wide range of various promotions. As a new customer you can get a nice free bet or deposit bonus. Quite often they also offer enhanced odds for new punters. Such offers are usually linked with a need to deposit money. Yet, sometimes you can even get something extra from bookmakers without spending your cash.

We are constantly monitoring the offers prepared by online bookmakers. Below you will find the best bookmaker promotions from the main UK bookmakers. Further down on the page you will see some more free bets and offers as well as actual news on promotions.

Best Bookmaker Bonus

We will start our review of bookie offers from deposit bonuses. That's because they are the most fair and long term profitable for punters. team is monitoring all the information about betting bonus UK every day. Our aim is to provide the best and complete list of betting bonuses from top UK bookmakers. We focus only on best bookmakers tested and reviews by us. Below you will find a list of the best deposit bonuses available from licensed UK bookies.

ladbrokes bonus
18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
betvictor bonus
*Qualifying bet must be placed at odds of 2.0 or greater; £40 Free Sports Bet split into 4 bets of £10 each, valid on set events only; **Wager must be 40 times the Free Casino Bonus in order to withdraw winnings. Credit or Debit Card deposits only; Deposit and bet of £10 required within 7 days of opening new account, T&Cs apply.
betfair bonus
Betfair New Customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply
coral bonus
18+. UK+IRE only. Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.
betway bonus
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply
Paddy Power bonus
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion
William Hill bonus
New customers only, Min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 x £10/€10, 30 day expiry, free bet/payment method/player country restrictions apply


It's important to state that most of the betting bonuses in the UK are limited to new customers. If you already have an account with given bookmaker you are usually excluded from welcome offers. From time to time you can only use their other bonuses or free bets for existing punters. Those happen most often around big events like Euros or big horse racing festivals.


Betway is the latest bookmaker that introduced a deposit match bonus in the UK. This online bookmaker is now offering a 100% bonus up to £100. The bonus is available for customers in the UK, Ireland and Canada. You need to make a deposit of minimum £10. Turnover requirement is 8x. You have 30 days to make your turnover.

Free bets

Free bet is the most common way in which bookmakers award their new and existing clients. In the last few years free bets have become an industry standard. Bookmakers are fighting a constant battle and thanks to that we can find some valuable offers. Check the list of the best free bets promotions run by bookmakers.


This UK high street bookmaker is leading the way for the free bets in 2016. They offer a great £50 promo to all new customers. If you don’t yet have an account with Ladbrokes you can open one using the link from table above. You can also read our detailed review before you decide to go for this bonus.

Paddy Power

Paddy is offering one of the best betting bonuses in the UK. You only need to deposit and place your first bet of £10. Once you have done that you will receive 3 free bets of £10 each! Minimal odds in this Paddy Power offer is 1/2 and deposits with Skrill or Neteller do not qualify. Once you receive your bonus you will have 30 days to use it on any sport bet from Paddy's offering.


BetVictor has recently changed their welcome bonus. This UK bookmaker is now offering a £30 free bet to all new customers. You only need to make a £10 deposit and bet to get £30 free bet. This 300% bonus is a very nice option for all sports betting fans. You just need to remember to place your initial bet on evens (2.00) or higher. You free bet will be awarded once the initial bet is settled.

What Betting Sites Give Free Bets

Considering the amount of quality bookmakers available on today’s market, punters are certainly spoiled for choice. The competition is high, and big UK names are restless in their fight to overthrow one another.

The main factors are quality of service, betting market diversity and fair odds. But also, various promotions such as free bets, enhanced odds offer and sign up bonuses. In fact, free bet bonuses are often a detrimental factor when it comes to acquiring new customers.

The downside is that you can only use them once, with the exclusion of exclusive betting promotions during special events. But, what’s to stop you from claiming one of each? That’s the upside of healthy competition. Most of these bookies give you favorable conditions to wager your bonuses.

Betting Account Free Bets

Initial free bets for new customers are often the most valuable bonuses you can claim at any sportsbook. However, many bookies are running constant promotions, with something new to claim every week.

We recommend having a look at our detailed reviews for the most up-to-date offers, including all pros and cons of any sportsbook.

List of Free Bets

On the question of which betting sites give free bets, the answer is: all of them.

Here you will find a list of all UK bookmaker free bet offers. It’s not just any list, though. We’re giving you a detailed breakdown so you can determine the most valuable offer.

Keep in mind that some offers are unique. They may come in the form of risk-free bets or cash backs, whereas some bonuses need to be wagered upfront before they are credited to your account. We recommend looking at the terms and conditions before claiming any free bet.

Betting Bonus

Online bookmakers offer a lot of bonuses and promotions to attract new customers. Some of the bonuses are good and easy to use. Some are misleading and just trying to get money from your pocket. With so many bonuses available it's good to get some advice before you decide to pick your bookmaker. Check our rating with bonus information above to find your best bookmaker bonus. If you need more information about bonuses thought. Follow our short guide to betting bonuses.

What is a bonus in betting?

Most bookmakers try to get customers by offering them something extra. Users won't pick Coral or Betfred only because they have a nice brand. Nowadays they would do so mainly because they are attracted by something more than that. Usually it's some form of sign up bonus or at least a free bet. Another form of awarding new players that is getting more and more popular is the option to bet on enhanced odds with no risk bets.

Sign up offers – high value

If you are looking for the best sign up offers you should visit bet365 website. This bookmaker is leading the way when it comes to betting bonuses. Their 100% up to £200 sign up offer is the best and highest on the market. Many bookmakers tried to compete with 365. However they simply failed. That's because bet365 has nearly perfected their bonus engine. This together with their great sports betting offering both pre-match and in-play made it the best.

bet365 is a very good choice for newcomers. With a nice welcome bonus you have enough time to try out your betting plans. It's also a great promotion for more advanced players. You not only get a bonus but a bookmaker with a wide range of betting markets on offer.

Free bet offers – easy to use

When it comes to free bets Ladbrokes is currently leading the way with their £50 free bet. If your first bet loses you will get your money back as free bet up to £50 with this London based giant. Number of other bookmakers offer similar free bets. Usually the value is lower but if you are interested you can read the full list of recommended bookmakers here.

Ladbrokes is a very well known UK licensed bookmaker. They have recently merged with Coral bookmakers. The deal made the a real betting giant with leading offering and the widest range of betting shops in the country. A trustworthy brand for every UK punter.

Enhanced odds offers – more fun

Enhanced odds offers are unique offers prepared for given games only. Usually the bookmaker is picking the best game of the week and prepares a massive increase of odds for the favourite to win. We can see that with England at the Euro 2016 or on the big favourites in the Premier League Predictions. It can be for example England to beat Slovakia at 6/1 or more or Manchester United to win their first game of season at 8/1.

If you win such bet you are paid out on enhanced odds. If you lose usually you get your stake back as free bet. Please keep in mind those offers are most often only for new customers. If you already have an account with given bookmaker you will most likely not be paid out on higher odds even if you place your bet. Make sure you read T&Cs.

Coral is a really good bookmaker when it comes to such offers. They do them quite often and the value is normally good. Their standard is also to pay winnings in cash (not in free bet).

New bookies

If you are an experienced punter you have accounts with already a few bookmakers. To get a good new offer you need to open an account with new bookie. There's nothing wrong in betting on multiple bookmakers. It's good to compare the offers, promotions and odds. It's good to review various sites set ups or mobile applications an find your best.

So far we have focused on established bookmakers. That's because they have very good offers and are trusted brands that won't cheat you and steal your money. Yet, there are always new bookies on the block that are competing against the betting giants. From the new bookmakers we recommend Marathonbet. They are quite new in UK but are an established European brand. They offer a £20 free bet to new customers. On top of this welcome bonus Marathonbet also offers a wide range of promotions for both new and existing customers. What is more their odds are very competitive. Quite often they are top prices on Premier League and other European football games. Not much more a punter can wish for.

Best bookmakers

The key in successful betting is to find the bookmaker that suits you best. Some punters will need a bookie with great horse racing offer. Some others will only focus on football. There will be some that will only focus on American sports like NBA or NHL and some might only bet on motor sports for example. Let's just take Matchbook as example. It's a great company when it comes to American sports. They are quite good also for the main European football leagues. However when it comes to horse racing or some lower soccer leagues they are far behind their competitors. Yet' if you are a football fan with a few bets on American sports Matchbook is a perfect fit for you. High odds, decent welcome offer, very good customer service. You can't really ask for more when it comes to online betting.
At we have reviewed most of the bookies offering their services for punters in the UK and Ireland. We have ranked the best bookmakers in our reviews section. Just visit our bookmakers section for more info.

No deposit betting bonus

No deposit offers happen from time to time. It's a great offer for punters starting adventure but they are not that perfect. Normally no deposit offers are linked with heavy turnover requirement. This means in most cases it's nearly impossible to withdraw any winnings before you meet the T&Cs rules. That's why team is not focusing on those offers.

How to Make Money from Free Bets

Have you ever wanted to make a bet and know for sure that you are going to win? Using free bets to make money is perhaps the only surefire way of earning some extra cash with zero risk. You may be in disbelief after reading this, and rightly so. The Internet is filled with false strategies and money making schemes. However, stay with us as we explain exactly how you can go about this. There is some general knowledge required, and varying amounts of effort involved, but it can be done.

The concept is simple. You make a bet at a bookmaker using a free bet, and then you make the exact opposite of that bet at a betting exchange. If you were using your own money, you would at least break even. However, since free bet money is not really yours (non-cashable), you would be creating a win-win situation. This method is called “matched betting”.

It seems too good to be true, so what’s the catch? The “catch” is that there’s a finite number of free bets you can claim. There is some good money to be made here, but matched betting isn’t going to replace your full-time job in terms of income.

How to Make Money from Free Bets – step by step

  1. The first step involves claiming a free bet from any of our featured bookies. Make sure to place a qualifying bet first, and read the terms and conditions to find out the minimum odds and any other restrictions.
  2. Pick a match to bet on – preferably a football match to keep things simple.
  3. At the bookmaker, you will want to place a back bet on your market of choice. We recommend finding a market to back at odds between 3.00 and 5.00, for optimal profit margins. Back bet means that you are betting that something will happen e.g. “Stoke will win this match”.
  4. At the betting exchange, you place a lay bet (opposite of back) on your market of choice. You will want the odds of the lay bet at the betting exchange to be as close as possible to the odds of the back bet at the bookmaker. Lay bet means that you are essentially betting that something will not happen e.g. Stoke will not win this match. In this case, any other outcome (draw or lose) and you’re a winner.


You have a £10 free bet in your account.

There is an upcoming match between Stoke vs Sunderland with odds of 1.50/4.00/2.50 (WIN/DRAW/LOSE)

Place your £10 free bet on draw at odds of 4.00. Then you go to your betting exchange and place a lay bet on draw at odds of 4.20. Make sure you have enough money in your account to calculate your liability e.g. the payout amount you must deliver in case you lose your lay bet.

You can calculate the optimal lay bet stake using the formula below.

[(Back Bet Stake x Back Bet Odds) – Back Bet Stake] / Lay Bet Odds = Lay Bet Stake

In our case: [(£10 x 4.00) – £10] / 4.20 = £7,1

How do I calculate liability?

Lay Stake x (Lay Odds – 1)

Liability in our example: £7.1 x (4.20 – 1) = £22.72

We have bet £10 at our bookie and £7,1 at our betting exchange with a liability of £22.72.

Here are all possible outcomes:

Bookie Balance Minus Stake
Exchange Balance
Stoke Win
Sunderland Win
£7.1 £7.1

Remember, since free bet money is not cashable, we are not risking anything here, which is why we are profiting regardless of what happens.

Now, a £7.1 profit isn’t a whole lot, but it’s as close to free money as it gets, and we only used a £10 free bet in our example. Also, remember that the higher your stakes – the higher your profit. Your liability can easily go out of hand though, so make sure you always plan ahead and keep enough cash in your betting exchange account.

If you take a look at our free bet listing, you will notice there’s a whole lot of opportunities of using free bets to make money. We recommend grabbing Ladbrokes’ £50 Free Bet bonus and creating an account at Betfair Exchange to get started.

Casino Promotions

One topic we don't really jump on here are Casino bonus offers for UK players, but there are surely plenty of them. Very interesting: look for the big holiday breaks and you will get daily offers. A perfect example are the Christmas bonus offers around the globe. From a daily reload special to freespins, I guess there is no topic uncovered!

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